Global mobile consumer spending is projected to reach $626 billion by 2030, supported by a 2024 surge in app installs and a 35% App Tracking Transparency opt-in rate.
See it on page 3Mobile commerce accounts for 73% of global e-commerce sales, with 2025 revenues expected to hit $2.5 trillion despite rising acquisition costs averaging $3.44 per install.
See it on page 13The mobile gaming sector is projected to reach $126.1 billion in 2025, with strategy games experiencing an 83% growth in installs and global session lengths exceeding 30 minutes.
See it on page 23Financial services apps are seeing robust expansion in APAC and LATAM, with average revenue per monthly active user reaching $4.10 and session lengths increasing to 6.66 minutes.
See it on page 37Artificial intelligence and machine learning have become operational necessities for predictive analytics and campaign optimization across Connected TV and in-app advertising.
See it on page 41Developers must navigate a shift toward omnichannel strategies and rising paid media reliance in emerging markets like MENA and LATAM to maintain long-term user engagement.
See it on page 24The mobile app economy is entering a significant scaling phase, with global consumer spending projected to reach $626 billion by 2030. This growth is underpinned by a 2024 surge in app installs and a notable rise in App Tracking Transparency opt-in rates to 35%, suggesting that privacy-centric measurement is successfully rebuilding user trust. As the industry moves into 2025, the integration of artificial intelligence and machine learning has transitioned from a conceptual trend to an operational necessity, particularly for predictive analytics and campaign optimization across diverse platforms like Connected TV and in-app advertising.
Mobile commerce currently serves as the primary driver of the digital landscape, accounting for 73% of global e-commerce sales with anticipated 2025 revenues of $2.5 trillion. While e-commerce app installs grew by 17% in 2024, the sector must navigate rising acquisition costs, which have reached an average of $3.44 per install. This financial pressure is particularly acute in emerging markets such as MENA and LATAM, where reliance on paid media is increasing. Simultaneously, the mobile gaming sector remains the most popular category, expected to reach $126.1 billion in 2025. Although gaming faces retention challenges in North America and Europe, strategy games have seen an 83% growth in installs, and global session lengths have extended to over 30 minutes.
The financial services vertical is also experiencing a period of robust expansion, especially within the APAC and LATAM regions. Global session lengths for finance apps have risen to 6.66 minutes, while average revenue per monthly active user has climbed significantly to $4.10. Across all sectors, the 2025 outlook emphasizes a shift toward omnichannel strategies and a rebound in mobile-first holiday shopping. Success in this evolving market requires developers to balance aggressive growth in high-potential regions with sophisticated, privacy-compliant data strategies to maintain long-term user engagement.
