Corporate Responsibility at MTG Xxxxxx Xxxxxxx 1 Ghanaian superstar AN KWABENA KWABENA SAVING hearts ODE TO OUR THROUGH MUSIC CODE SPELLING OUT OUR VALUES OF SHADES GREEN OUR ENVIRONMENTAL WORK OUR ENVIRONMENTAL WORK MATERIALITY MATTERS WHAT OUR STAKE- HOLDERS SAID HOLDERS SAID Corporate Responsibility Report 2013 *

“ WE HAVE TO GO THROUGH THIS THING TOGETHER.” MATT KING (GEORGE CLOONEY) THE DESCENDANTS FOX SEARCHLIGHT PICTURES, 2011 ON VIASAT DRAMA NORDIC IN FEBRUARY 2014

4 Xxxxxx ContentXxxxxxx CONTENT first when 5 LETTER FROM THE EDITOR 10 And.. Action! It's safety 9 10 it comes to kids entertainment. 6 OUR GLOBAL OPERATIONS Getting to the heart of the matter. And... Action! It's safety first when 9 RESPONSIBILITY AREAS Who we are and what we do. it comes to kids' entertainment. 10 MEDIA RESPONSIBILITY 12 MEDIA POSSIBILITIES 22 EMPLOYEES & WORKPLACE 24 BUSINESS ETHICS HOLLTWOOD 26 ENVIRONMENT PRODUCTION 30 GOVERNANCE – HOW WE WORK DIRECTOR 32 MATERIALITY ANALYSIS CAMERA SCENE TAKE 34 TARGETS DATE 36 PERFORMANCE DATA 40 GRI INDEX 42 ABOUT THIS REPORT 44 THIRD PARTY ASSURANCE 12 13 Ghanaian heart throb Kwabena Kwabena feels the beat. *..=2 26 The Angel Express spreads its wings in Latvia with a nationwide tour. wide tour. 19 14 Ion Okyenhenee, King of the ancient Ghanaian Hello Bulgaria's morning hosts Ana Tsolova Well, that went swimmingly. TV3 kingdom Akyem Abuakwa, gets down and and Victor Nikolaev explain why they have a Estonia's news anchor Marek Lindmaa dirty in the fight against litter. good reason for getting up in the morning. receives prestigious UNICEF prize. www.mtg.se [email protected] CORPORATE RESPONSIBILITY REPORT 2013 - MTG

Xxxxxx 5 Letter from Xxxxxxx the Editor Letter from the Editor LET’S TAKE A MINUTE here to think about the stakeholders’ priorities have changed and 6 future of entertainment – it’s hard to imagine, how we therefore need to shift our attention in I know, but it is what we think about all of a number of areas. The integrity of customer the time. On demand access to a seemingly data is now more important than ever, while unlimited range of content that is available in the protection of children remains at the top of multiple formats on all sorts of devices around the agenda. We have already made significant the world and that is just what we can do to- progress in these and many other areas, whilst day! Watching television is no longer a passive continuing our work on previously set targets. past time while sitting on the sofa. We are now We were included in the Dow Jones Sustaimedia multi tasking by actively choosing when, nability Europe Index for the first time in 2013, where, and how we access and interact with and we continued to be part of the Dow Jones our favourite TV entertainment. Sustainability World Index and FTSE4Good There is so much to talk about these days but, Index. if we are to deliver on our potential and our As we move into 2014, we have embarked promises, we must take the time to listen. That on a much closer cooperation with Reach for Snapshot of our brands and means having an open and constant dialogue Change, the non profit organisation that we geographical spread in 2013. with our viewers, our consumers and our custo- co founded with the Kinnevik Group.

take the time to listen. That on a much closer cooperation with Reach for Snapshot of our brands and means having an open and constant dialogue Change, the non profit organisation that we geographical spread in 2013. with our viewers, our consumers and our custo- co founded with the Kinnevik Group. Reach for mers, understanding what they want and mee- Change supports social entrepreneurs to help ting those needs on their terms. As a result, we improve the lives of children around the world. 19 also have to further develop our ties with our suppliers and partners, in order to be able to A lot has been achieved so far, but there is so constantly improve our existing products and much more to do as we shape the future of services…and introduce new ones. entertainment together. Thank you for taking Building relationships like these takes trust. Not the time to read this today and please read on BA only do we have to earn every minute of time into this report. Your time is valuable and we that our audiences and users spend with us, hope that you will spend even more of it with us but we also have to build genuine connections in 2014 and beyond! with them by providing relevant products that Jørgen Madsen Lindemann they love.

nute of time into this report. Your time is valuable and we that our audiences and users spend with us, hope that you will spend even more of it with us but we also have to build genuine connections in 2014 and beyond! with them by providing relevant products that Jørgen Madsen Lindemann they love. We earn trust by acting responsi- President & Chief Executive Officer bly and responding to the expectations and demands of all of our stakeholders and local communities, which is why we also support such a wide range of non profit organisations Remember, remember the and initiatives in our markets around the world. month of Movember? Corporate Responsibility is at the centre of 17 everything we do and of our strategy to grow MTG by focusing our energy and resources on content creation, digital development, and geographical expansion. geographical expansion 2013 showcased all of the above and you can read all about our performance and priorities in this report. We have grown by investing in our existing businesses, acquiring a number of attractive companies, accelerating our digital development by launching MTGx, and expanding into a number of new markets. We have managed our carbon emissions in a responsible way throughout this scaling of the Group, and we have also evolved our values, principles and guidelines. Reach for Change reached and we have also evolve even further in 2013 and now We also completed a new materiality analysis spans nine countries. during 2013, in order to understand how our Reach for Change reached