Neon Giant

The Game Awards Reveals That Blew Up on Steam

The Game Awards serves as a significant marketing platform for the gaming industry, capable of driving measurable audience interest and immediate commercial success for featured titles.

• Following its nine-award win at The Game Awards, Expedition 33 saw daily sales volume increase by 6x, averaging 69,000 copies per day compared to its previous 12,000-copy average.
• Expedition 33 sold over 200,000 additional copies post-awards, with 76% of sales occurring on Steam, 21% on PS5, and only 3% on Xbox, suggesting Game Pass cannibalized premium sales on the latter platform.
• Total War: Warhammer 40,000 emerged as the top new-game reveal by Steam engagement, gaining 51,000 followers and demonstrating strong resonance with existing Warhammer franchise fans.