Hypergryph

Take Rates in China

The analysis evaluates how take-rate structures shape mobile game monetisation in China and whether higher-quality development can outweigh the pressure of traditional distribution fees.

• Chinese Android app stores, dominated by manufacturers like Huawei, Oppo, and Vivo, typically charge a 50% commission on in-app purchases, significantly higher than Apple’s 30% rate.
• Hardware manufacturers rely heavily on these high take rates for profitability; for example, Xiaomi reports a 64.7% gross profit margin on services compared to only 7.2% on hardware sales.
• While iOS users account for only 25% of the Chinese gaming population, they generate approximately 40% of total mobile game revenue.