HBO
Company
Documents about HBO
Report21 pages
Video Game Streaming Trends Report: Q1 2023
The live-streaming market experienced a cooling period in the first quarter of 2023, with combined viewership across major platforms decreasing by 16% compared to the previous year.
- Total live-streaming viewership declined 16% year-over-year in Q1 2023, though total hours watched remain 46% higher than Q1 2020 levels.
- Twitch and YouTube Live Gaming consolidated their market dominance to a combined 89% share, while Facebook Live viewership plummeted by 69%.
- Cross-media synergy is a primary growth driver, evidenced by the HBO 'The Last of Us' series triggering a 107% increase in viewership for the franchise's games.
Stream HatchetMar 2023
Report20 pages
The Mobile Economy and Digital Ad Space in 2022 and Beyond: An Analysis of the Global Trends Shaping the Mobile and Digital Advertising Industry
This analysis examines the global mobile economy and digital advertising landscape throughout 2022 and into early 2023, utilizing proprietary market intelligence data from the App Store and Google Play.
- Global consumer spending on mobile games declined for the first time in 2022, falling to $79 billion, with Android devices experiencing a 7 percent revenue drop.
- Entertainment apps have overtaken gaming as a primary revenue engine, with U.S. spending on entertainment doubling since 2019 and apps like TikTok, HBO Max, and Disney+ reaching record highs.
- Digital advertising reached $28 billion in North America and major European markets in Q4 2022, with TikTok emerging as the fastest-growing channel via a 60 percent quarterly increase in U.S. ad spend.
Sensor TowerMar 2023
Report13 pages
5 Mobile App Forecasts: 2023
Global mobile market projections for 2023 indicate a complex landscape defined by shifting consumer priorities and economic pressures.
- Mobile gaming consumer spending is projected to decline to $107 billion in 2023 due to macroeconomic pressures and stricter privacy regulations like IDFA.
- Global mobile advertising spend is expected to reach $362 billion in 2023, with short-form video apps serving as the primary growth driver to offset reduced performance marketing budgets.
- Eleven of the fourteen new apps projected to surpass $2 billion in lifetime consumer spend during 2023 are games, demonstrating that top-tier titles remain resilient despite the broader market downturn.
data.aiJan 2023
Report75 pages
Store Intelligence Data Digest: Q1 2022
Global app downloads reached 36.9 billion in the first quarter of 2022, representing a 1.4% year-over-year increase.
- Global app downloads reached 36.9 billion in Q1 2022, a 1.4% year-over-year increase, with mobile gaming accounting for 14.34 billion of those installs.
- The U.S. video streaming market has significantly fragmented, with the top three apps' market share dropping from 80% in 2019 to 37% in Q1 2022 due to the rise of competitors like Disney+ and HBO Max.
- TikTok surpassed 3.5 billion all-time downloads to become the top global app, while Meta reclaimed its position as the leading global publisher for the first time in two years.
Sensor TowerApr 2022