Crazy Games

Gaming Digital Market Index: H1 2026

The global gaming market in the first half of 2026 reflects a period of structural maturity characterized by stagnant mobile in-app purchase revenue and a persistent decline in global download volumes.

• Global mobile gaming is experiencing structural stagnation, characterized by flat in-app purchase revenue and a persistent decline in total download volumes.
• Browser gaming has reached 9.5 billion global visits, driven by significant growth in Asia despite a contraction in European engagement.
• Monetization strategies are bifurcated by region, with developing markets relying on in-app advertising for up to 70% of revenue while mature markets remain dependent on in-app purchases.