Ares Interactive

The Ares Gameplan: UA Financing, Non-US Developers, and Kim Kardashian

Ares Interactive is positioning itself as a successor to Glu Mobile, leveraging a strategic focus on user acquisition (UA) financing and partnerships with non-US development studios.

• Ares Interactive has secured $70 million in funding to expand its portfolio of cross-platform free-to-play games.
• The company is led by founder Niccolo de Masi and executive Mike DeLaet, both of whom are former Glu Mobile veterans, leading to industry comparisons of Ares as 'Glu 2.0'.
• Ares is actively exploring the development of a celebrity-licensed game similar to the success of 'Kim Kardashian: Hollywood'.