Market (Overall)

Reports in the Market (Overall) category.

297 documents

report highest grossing mobile games 2022

The Highest-Grossing Mobile Games The purpose of this study was to identify and analyze the best grossing games of Q2 2022. All data presented in this report has been collected from Apptica platform. Methodology The basis of this analysis was made up of data from the Apptica's Top Apps section.

market-analysis

Jan 2025

Report

Gaming: Your Marketing Cheatcode

Gaming has evolved into a horizontal cultural layer encompassing 3.4 billion global players who utilize interactive platforms to build identity and community. Despite this massive reach, the sector currently receives less than 5% of global media investment, representing a significant disconnect between consumer attention and advertising spend. The industry is increasingly defined by transmedia expansion and social connectivity, particularly among Gen Z audiences who prioritize platforms like Roblox and Discord for brand discovery and social interaction. Success in this landscape requires a strategic shift from isolated sponsorships toward full-funnel integrations that align with specific player motivations, including relaxation, achievement, and immersion. The shift toward non-intrusive brand integration utilizes high-impact formats such as rewarded video and custom in-game partnerships to secure superior video completion rates and brand recall. Immersive strategies drive substantial consumer consideration, with 55% of players expressing interest in branded virtual items. Furthermore, custom experiences within gaming environments can yield up to 100x higher attention levels than traditional social media. Case studies involving major titles like Genshin Impact demonstrate that blending digital fandom with real-world value can result in triple-digit sales growth and heightened community engagement. As a full-funnel engine, gaming integrations now produce measurable lifts in awareness and consideration through interactive campaigns. Data indicates that gamified loyalty programs can increase purchase rates by 12% and guest spend by 64%, while in-game commerce on platforms like Roblox generates significant revenue for developers. Looking ahead, the industry trajectory is shaped by the expansion of cloud gaming and highly anticipated hardware and software launches, such as the Nintendo Switch 2 and Grand Theft Auto VI. These developments reinforce gaming's role as a primary driver of modern media consumption and commercial conversion.

marketing player-behavior in-game-advertising+1

dentsu gamingJan 2025

Financial

Thunderful Group Q4 2024 Report

Thunderful Group underwent a profound structural transformation throughout 2024, shifting its strategic focus toward external publishing and core internal development while divesting its distribution segment and several subsidiaries, including Headup and Jumpship. This transition resulted in a significant decline in financial performance, with annual net revenue falling 23.8% to 292.8 MSEK and Q4 revenue dropping 27.6% to 77.4 MSEK. The fiscal year was defined by a substantial operating loss of 917.3 MSEK, primarily driven by 848 MSEK in depreciation and asset write-downs. These impairments reflect the aggressive cleanup of the balance sheet as the organization streamlined its workforce to 297 employees and moved away from non-core business units. Despite the heavy accounting losses and a deterioration of the adjusted EBITDA margin to -14.1%, the group successfully stabilized its financial position by reducing interest-bearing net debt from 402.1 MSEK to -7.7 MSEK. This improvement in liquidity was largely achieved through a drastic reduction in core working capital and the settlement of liabilities. Furthermore, a comprehensive cost-savings program is expected to generate between 80 and 90 MSEK in annual savings, positioning the company for a return to positive cash flow in the coming year. The outlook for 2025 remains optimistic, supported by a robust release pipeline consisting of twelve ongoing development projects. This portfolio includes eight internally developed titles, such as Reignbreaker and Lost in Random: The Eternal Die. By concentrating resources on a leaner operational model and a high-potential publishing slate, the group aims to recover from the volatility of its restructuring phase and establish a more sustainable, profitable trajectory within the global gaming market.

mergers-acquisitions market-analysis game-publishing+1

ThunderfulJan 2025

Report

Essential Facts: About the U.S. Video Game Industry 2025

The 2025 Essential Facts report by the Entertainment Software Association provides a comprehensive analysis of the video game industry's footprint in the United States. Based on a February 2025 survey of 5,000 respondents conducted by YouGov, the data reveals that 205.1 million Americans—approximately 64% of the population—play video games for at least one hour per week. The study spans a broad demographic range from ages 5 to 90, highlighting that gaming has become a lifelong pastime; notably, 49% of Boomers and 36% of the Silent Generation engage in weekly play. The findings emphasize the social and developmental role of gaming within American households. Approximately 82% of gaming parents play with their children, and 67% believe video games offer more potential benefits than social media. Beyond entertainment, 87% of players who engage with sports titles report that these games improve their real-life athletic performance. The industry also serves as a significant cultural discovery engine, with younger generations using games to find new music, movies, and television shows. Accessibility remains a priority, as 21% of adult players report having a disability, and nearly half of that group considers in-game accessibility features to be extremely important. Economically, the industry continues to show robust growth, with total consumer spending reaching $59.3 billion in 2024. This figure represents a 32% increase since 2019, with the majority of revenue ($51.3 billion) derived from software content. Mobile remains the most popular platform, used by 72% of gaming households, followed by PCs and consoles. The report concludes that video games have transcended their status as a hobby to become a primary driver of the U.S. economy and a central pillar of modern social connection and skill development.

market-analysis player-demographics player-behavior+1

Entertainment Software AssociationJan 2025

Report

Cross-Platform Gaming: Bridging Mobile and PC/Console

The 2025 gaming landscape is defined by the convergence of mobile accessibility and PC/console depth. The primary thesis suggests that while mobile serves as a global discovery engine and a source of steady growth, PC and console platforms anchor brand prestige and high-value engagement. To maximize franchise value, publishers must strategically bridge these ecosystems through purposeful cross-platform design, turning mobile’s vast reach into lasting loyalty. Data highlights a significant scale disparity between platforms: mobile is projected to reach 52 billion downloads and $82 billion in in-app purchase revenue in 2025, while the PC and console segment generates over $12 billion from 1 billion units sold. Mobile leaders like Roblox and Garena Free Fire drive mass acquisition, whereas premium titles such as EA SPORTS FC 25 and Marvel Rivals dominate engagement on Steam, PlayStation, and Xbox. The findings indicate that unified ecosystems, such as those used by Delta Force and Genshin Impact, strengthen retention by allowing players to switch devices without losing progress. The scope of the analysis is global, covering over 100 markets with specific digital advertising data from 14 major regions, including the United States, Japan, and the United Kingdom. It focuses on the first three quarters of 2025, utilizing Sensor Tower’s proprietary App Performance, Video Game, and Pathmatics Advertising Insights. Methodology involves statistical sampling of digital ad placements and estimated revenue from the App Store and Google Play, excluding third-party Android stores and direct web payments. Four strategic models for expansion are identified: companion apps for engagement, "lite" versions for mass discovery, adapted standalone experiences for genre diversification, and full cross-play models for community unification. The conclusion emphasizes that a resilient portfolio must balance high-volume mobile genres, such as Simulation and Puzzle, with high-depth PC genres like RPGs and Shooters to maximize monetization efficiency and franchise longevity.

market-analysis cross-platform global+1

Sensor TowerJan 2025

Report

The Global State of Game Publishing & Marketing 2025 Industry Report

The global game publishing market is entering a period of significant expansion, with revenues projected to rise from $117.4 billion in 2025 to $150.5 billion by 2030. This growth is underpinned by a fundamental shift toward digital distribution, which already accounted for 95% of industry revenue in 2023. While traditional publishers maintain a competitive edge through high-budget user acquisition and advanced analytics, the democratization of the industry via platforms like Steam and the Epic Games Store has enabled self-published titles to achieve massive commercial success. Consequently, the industry is moving toward a hybrid landscape where multiplatform launches have increased by 40% to maximize player engagement and revenue potential. Strategic success in the current market relies heavily on closed-loop marketing and data-driven publishing. Developers are increasingly utilizing real-time telemetry and AI analytics to optimize player retention and monetization strategies. This is particularly evident in the rise of Live Service Games, with 95% of studios now developing titles designed for recurring revenue. However, community management and influencer marketing have emerged as equally vital pillars; approximately 40% of gamers now make purchases based on creator recommendations, and social touchpoints drive over 54% of player motivation to continue gameplay. Furthermore, transmedia collaborations, such as television adaptations of gaming franchises, have doubled their share of box office revenues, illustrating the power of cross-media synergy. The monetization landscape is further diversifying through the growth of subscription services and the esports sector. Subscriptions are expected to reach 318 million active users and a $21.6 billion valuation by 2030, while the esports market is projected to hit $87.7 billion in the same timeframe. To navigate this complexity, many developers are adopting publishing-as-a-service models and leveraging AI to manage diverse revenue streams across platforms. Ultimately, the integration of cross-platform development, which can boost revenue by up to 40%, combined with sophisticated digital marketing and community-focused strategies, defines the modern trajectory of the global gaming industry.

market-analysis market-forecast marketing+1

Game Publishing & Marketing SummitJan 2025

Report

The Intrinsic In-Game Advertising Key Trends Report H1 2025

Intrinsic in-game advertising (IIGA) has transitioned into a measurable, high-impact media channel that allows brands to reach premium gaming environments through buying approaches similar to traditional digital and broadcast media. The primary thesis of this analysis is that gaming offers a unique, year-round engagement opportunity that remains consistent even when traditional channels like television and social media experience seasonal dips. By integrating non-disruptive, native ads into gameplay, advertisers can achieve significant full-funnel impact, including a 20-point lift in ad recall and a 21% lower cost per acquisition (CPA) compared to standard goals. The findings are based on aggregated internal data from 105 games and 333 direct advertisers, supplemented by third-party research from partners such as IAS, Lumen, and Comscore. The scope is global, with specific insights covering North America, Europe, LATAM, and APAC throughout the 2024 calendar year. While mobile currently offers 25 times the scale of impressions and greater audience diversity, PC and console platforms provide superior immersion, with significantly longer session lengths and higher total playtime per user. Key data points highlight that IIGA outperforms traditional digital formats in attention, delivering 2,957 attentive seconds per thousand impressions—nearly triple the performance of Facebook Infeed. Regional trends indicate that while North America and Europe command the highest CPMs, emerging markets like APAC and LATAM offer cost-effective growth opportunities. Furthermore, genre-specific data reveals that sports and racing titles see engagement peaks tied to real-world competitions, while simulation games offer a steady, female-skewing audience. The report concludes that advertisers should move beyond seasonal buying habits to capitalize on gaming’s "always-on" nature, particularly during Q1 when CPMs are lower but engagement remains high.

in-game-advertising market-analysis monetization+1

AnzuJan 2025

Gaming: Your Marketing Cheatcode

Thunderful Group Q4 2024 Report

Essential Facts: About the U.S. Video Game Industry 2025

Cross-Platform Gaming: Bridging Mobile and PC/Console

The Global State of Game Publishing & Marketing 2025 Industry Report

The Intrinsic In-Game Advertising Key Trends Report H1 2025

Market (Overall)

report highest grossing mobile games 2022

Global Market Sizing & Forecast

AppsFlyer and TikTok Best Practices Playbook

Rise of the Co Op Games (Unknown Time) (Unknown Time)

2025 India Mobile Gaming Insights Report

ultimate game hype tracking guide (Unknown Time) (Unknown Time)