Market (Overall)

Reports in the Market (Overall) category.

248 documents

Report66 pages

How UGC, AI, & Cloud Are Transforming Gaming Report

Cloud gaming revenue grew from $1.1 billion in 2020 to $6.9 billion in 2024, with projections reaching $18.7 billion by 2027 and a trajectory to become the dominant play model within a decade.
Cloud gaming subscribers have surged from 62.5 million to nearly 396 million over the last four years, while AI-driven development tools are projected to generate $4.2 billion by 2029.
Indie developers are increasingly competitive, with indie releases on Steam generating $4 billion in 2024, a figure that now matches AAA revenue streams.

Market Analysis AI Cloud Gaming+1

Room 8 GroupJan 2025

Report56 pages

Gaming: Your Marketing Cheatcode

Gaming commands 3.4 billion players globally, yet receives less than 5% of total media investment, indicating a significant misalignment between consumer attention and advertising spend.
Custom in-game experiences can generate up to 100x higher attention levels compared to traditional social media platforms.
Immersive brand strategies are highly effective, with 55% of players expressing interest in acquiring branded virtual items.

Marketing Player Behavior In-Game Advertising+1

dentsu gamingJan 2025

Report33 pages

The Future Of NPCs: What Gamers Demand From Next-Gen Characters

99% of gamers believe that integrating advanced AI into NPCs would positively impact gameplay, while 88% expect it to significantly improve overall immersion.
81% of players are willing to pay a premium for games featuring intelligent NPCs, and 79% report a higher likelihood of purchasing titles that utilize this technology.
78% of gamers indicate they would increase their playtime in titles featuring advanced, autonomous NPCs, suggesting a direct link between AI sophistication and player retention.

Market Analysis Player Behavior AI+1

Inworld AIJan 2025

Report29 pages

Sensor Tower India: Mobile Game Market Insights 2025

India is the world's largest mobile-gaming market by volume, recording 8.45 billion downloads in FY 2024-25 but generating only $400 million in in-app purchase (IAP) revenue.
Monetization is heavily concentrated in competitive, engagement-heavy genres including Shooter, Casino, and Strategy (4X), while high-volume downloads are driven by casual Simulation, Arcade, and Tabletop titles.
The player base is predominantly male (86%) and aged 18-34 (77%), though lifestyle titles represent a unique segment for attracting female gamers.

Market Analysis Mobile India+1

Sensor TowerJan 2025

Report21 pages

Game Developer Collective Survey Results: November 2024

As of November 2024, the game development sector is defined by a growing disparity between studios capable of expanding their technology stacks and those forced to defer spending due to tightening budgets.
Developers increasingly view the adoption of diversified software tools, cloud platforms, and ancillary technologies as the primary pathway to improving productivity and output.
Intensifying cost pressures across global regions are creating a challenging commercial environment that limits the ability of many studios to invest in new innovation.

Market Analysis Game Development Investment+1

Game Developer CollectiveNov 2024

Report15 pages

Levelling Up: State of India Interactive Media & Gaming Research FY'24

The Indian interactive media and gaming market reached a $3.8 billion valuation in FY24 and is projected to grow at a 20% CAGR to exceed $9.2 billion by FY29.
In-app purchase revenue grew 41% year-on-year, with the midcore segment serving as a primary growth driver after experiencing a 53% increase.
India’s gaming population has reached 590 million, including 148 million paying users who now spend an average of 13 hours per week gaming, a 30% increase from previous metrics.

Market Analysis Market Forecast Monetization+1

LumikaiNov 2024

Report21 pages

Tools & Services Survey: November 2024

Market sentiment is increasingly negative, with 55% of developers describing current conditions as 'bad' and 41% of studios reporting underperformance against expectations.
Unity continues to lose market share following its 2023 runtime fee controversy, with 36% of its users still planning to switch engines compared to only 14% for competitors.
Brand trust in Unity remains damaged, as only 30% of developers report being happy with the company despite the reversal of its controversial fee policy.

Market Analysis Game Development Cloud Gaming+1

Game Developer CollectiveNov 2024

Report23 pages

U.S. Gamer Segmentation 2024 Edition

The U.S. gaming population stands at 236.4 million people, representing 71% of the population, which is a slight decline from the 2020 peak of 74% but remains above 2018 levels.
Average weekly engagement has increased to 14.5 hours, up 1.8 hours since 2022, while average spending over a six-month period has risen to $56.20.
The market is shifting toward more dedicated segments, with a migration away from casual 'Incidental Players' and 'Daily Dabblers' toward 'Super Gamers' and 'Transitionals'.

Market Analysis Player Demographics Player Behavior+1

CircanaAug 2024

Report30 pages

Global Gamer Study 2024: How Consumers Engage with Games Today

Gaming is a primary entertainment pillar, with 80% of the global online population playing games and 85% engaging through play, viewing, or social communities.
Gen Alpha and Gen Z are the most active demographics, with over 90% engagement and Gen Alpha spending 5.2 hours per week on gaming, surpassing their time spent on social media.
A high-value segment of 'new game seekers' makes up 31% of PC and console players; these users are 50% more engaged than average players and 80% of them spend money on games monthly.

Market Analysis Player Demographics Player Behavior+1

NewzooJul 2024

Report19 pages

Q2'24 Gaming Deals Report: Gradual Recovery

Steam full-game sales grew 27% year-over-year in Q2 2024, driven primarily by strong performance from independent and mid-sized titles.
Asia led global early-stage investment with $320 million across 28 deals, while North America dominated late-stage venture capital with $239 million across seven deals.
BITKRAFT was the most active early-stage investor by volume with 18 rounds, while a16z Games led in total deal value with $124 million invested.

Market Analysis Investment Mergers & Acquisitions+1

InvestGameJun 2024

Report35 pages

Gaming Spotlight H1 2024

Mobile gaming remains the dominant market segment with projected 2024 revenues of $83 billion, representing a 6 percent year-over-year increase.
Home-console and handheld gaming segments are experiencing a decline, with projected revenues of $42 billion (down 1 percent) and $2.5 billion (down 2 percent) respectively.
Growth in the mobile sector is primarily driven by rapid user acquisition and spending expansion in emerging markets, specifically India and Indonesia.

Market Analysis Monetization In-Game Advertising+2

Sensor TowerJun 2024

Report19 pages

Q2’24 Gaming Deals Report

Private investment in the gaming industry reached a new quarterly benchmark of $1 billion across 116 rounds in Q2 2024, signaling a stabilization of the market.
Steam full-game sales grew by 27% year-over-year, driven primarily by a strong performance from indie and AA titles.
Early-stage venture capital is fueling current market activity, while late-stage deal-making remains sluggish due to persistent economic headwinds.

Investment Mergers & Acquisitions Market Analysis+1

InvestGameJun 2024