Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
563 documents by other writers name Twitch in the title or summary.
Esports Trends Report 2025
The 2025 Esports Trends Report provides a comprehensive analysis of the global esports landscape, focusing on viewership patterns, platform consolidation, and the evolving role of creator-led content.
- Co-streaming has become the dominant viewership model, accounting for 51.2% of all esports hours watched and highlighting the critical role of creator-led content.
- The esports market remains highly concentrated, with League of Legends and Counter-Strike generating nearly 45% of the total 2.7 billion hours watched across 2,000 tracked events.
- Twitch and YouTube Gaming maintain a combined 84.1% market share of total viewership, though mobile esports tournaments are achieving higher average viewership per event than non-mobile titles.
Assassin's Creed Black Flag Resynced Launches with 2 Million Copies Sold
Assassin's Creed Black Flag Resynced, a comprehensive remake of the 2013 title, achieved significant commercial success upon its global release on July 9, 2026.
- Assassin's Creed Black Flag Resynced sold 2 million copies within its first 24 hours following its July 9, 2026, global release.
- The title set a new franchise record on Steam with 99,451 concurrent players and achieved the top position on Twitch at launch.
- Critical reception is strong, with an 85% Open Critic score and an 84% Metacritic score, marking the highest ratings for the series since the original 2013 release.
Call of Duty Sets New Esports Viewership Record: CDL Regular-Season Watch Time Jumps 35%
Call of Duty’s CDL Stage 4 regular season has shattered esports viewership benchmarks, with total watch time climbing 35% year-over-year and peak audiences surging more than 60%.
- Call of Duty League (CDL) regular-season watch time increased by 35% in 2026, setting a new esports viewership record for the game.
- The end of YouTube exclusivity was a major growth driver, with Twitch accounting for 44.2% of regular-season Hours Watched after the league expanded to additional platforms.
- The addition of Paris Gentle Mates and Toronto KOI strengthened the league's presence in Europe, attracting larger French and Spanish audiences.
Most-watched Esports Tournaments in June 2026
The June 2026 esports landscape was dominated by mobile titles in Asia, with the Mobile Legends: Pro League (MPL) Indonesia Season 17 achieving nearly 2.95 million peak viewers, the highest figure globally.
- MPL Indonesia Season 17 was the most-watched esports tournament globally in June 2026, achieving nearly 2.95 million Peak Viewers and becoming the second most popular Mobile Legends tournament of 2026.
- IEM Cologne Major 2026 dominated English-language viewership in June 2026 with over 1.08 million Peak Viewers, setting new Counter-Strike audience records for Peak Viewers, Average Viewers, and Hours Watched (exceeding 100 million).
- The MPL Indonesia Season 17 final between Bigetron by Vitality and RRQ Hoshi drew 2.9 million Peak Viewers, and its English-language broadcasts surpassed 250,000 Peak Viewers for the first time.
Karmine Corp vs. Movistar KOI: The Final LEC Spring 2026 MSI Spot
The LEC Spring 2026 playoffs have narrowed Europe’s Mid-Season Invitational (MSI) qualification to two spots, with G2 Esports already securing one by reaching the grand final.
- G2 Esports has secured the first of two LEC Spring 2026 MSI qualification spots, leaving Karmine Corp and Movistar KOI to compete for the final berth on June 6 at 15:00 GMT.
- The LEC Spring 2026 season has generated over 25 million hours of total watch time to date.
- The upper-bracket final between G2 Esports and Movistar KOI reached a peak viewership of 458.9k, the highest recorded for the tournament so far.
LCK 2026 Road to MSI: Streams, Teams, Format, and More
The LCK 2026 Road to MSI functions as the playoff stage for South Korea’s League of Legends spring split, offering six top regional teams a direct path to the Mid-Season Invitational and the Esports World Cup.
- The LCK 2026 Road to MSI serves as the spring split playoff, where the top two seeds secure direct qualification for both the Mid-Season Invitational and the Esports World Cup.
- Tournament viewership is projected to reach a peak of approximately 1.96 million concurrent viewers, representing a 25% increase over the 1.3 million peak recorded during the 2026 spring split.
- The competition features six teams playing a best-of-five format from June 6 to 14, with matches hosted in Seoul and Wonju.
Why Counter-Strike and Valorant Audiences Look Nothing Alike
The analysis compares S-tier tactical FPS esports viewership for Counter-Strike and Valorant during January–May 2026, using Liquipedia-classified tournaments.
- Counter-Strike outperformed Valorant in total Hours Watched, Peak Viewers, and weighted Average Viewers between January and May 2026, despite having less total airtime.
- Counter-Strike maintains a concentrated audience in established markets, with English (33.9%), Russian (30.6%), and Brazilian-Portuguese (14.2%) accounting for the vast majority of viewership.
- Valorant demonstrates superior geographic and platform diversity, with significant penetration into Asian markets and a broader language mix including Japanese (13.3%), Thai, Korean, and Indonesian.
MLBB MSC 2026 Qualifiers Guide
The guide outlines the concluding stages of Mobile Legends: Bang Bang qualifiers for the 2026 Mid Season Cup (MSC), focusing on three regional circuits—MPL Singapore, MTC Turkiye, and MCC Season 7.
- Aurora Gaming secured direct qualification to the MSC 2026 after defeating FUT Esports 4-2 in the MTC Turkiye Championship Season 7 Grand Final on June 7.
- IGNITE Gaming won the MPL Singapore Season 11 Playoffs, defeating Evil 4-3 in a best-of-seven Grand Final held between June 5 and June 7.
- Team Spirit claimed the MCC Season 7 title on June 7 with a 4-0 sweep of Verso Time in the Grand Final.
IEM Cologne Major 2026: Stage 1 Viewership Analysis
The IEM Cologne Major 2026 Stage 1 viewership analysis shows a modest decline of approximately 5-12% compared to the opening phase of the previous Major, attributed to a lower concentration of high-profile teams in the early stage.
- Stage 1 viewership experienced a 5–12% decline compared to the previous Major, primarily due to a lack of high-profile teams in the opening phase.
- The most-watched match of Stage 1 was BIG’s comeback victory over NRG, which reached nearly 500,000 peak viewers.
- B8 Esports and BB Team finished Stage 1 with undefeated 3:0 records, leading the eight teams that advanced to the next phase.
AT&T Annihilator Cup 2026: Schedule, Teams and Viewership Stats
The AT&T Annihilator Cup 2026 served as a month-long, multi-genre esports showcase that blended competitive play with creator-driven entertainment.
- Team Peanut won the 2026 AT&T Annihilator Cup by securing 75 total points, finishing first in three of the five featured game titles.
- The month-long event featured 20 top North American creators divided into four squads competing across Call of Duty: Black Ops 7, League of Legends, 2XKO, and CS 2.
- The tournament offered a total prize pool of up to $250,000, with live broadcasts occurring every Thursday throughout May 2026.
Free Fire World Series SEA 2026 Spring: Viewership Record
The Free Fire World Series Southeast Asia 2026 Spring established a new benchmark for regional esports viewership, confirming mobile-esports as the fastest growing segment in Southeast Asia.
- The Free Fire World Series SEA 2026 Spring achieved over 15 million cumulative views and a 35% increase in average concurrent viewership compared to the previous season.
- Average concurrent viewership reached 1.2 million across Twitch and YouTube throughout the tournament, which ran from April 24 to May 31.
- Peak live audience figures exceeded 400,000 for the first time, surpassing the 455,000 live viewers recorded during the SEA Fall 2024 season.
How to Watch PGL Astana 2026: Schedule, Teams & Prize Pool
The PGL Astana 2026 CS:GO tournament, scheduled from May 7 to May 17, positions itself as a premier spring-season headline event within the global esports calendar that also features FNCS 2026, BLAST Slam VII, and LPL Split 2.
- PGL Astana 2026 is a Tier-1 CS:GO tournament taking place in Kazakhstan from May 7 to May 17, featuring 16 elite teams.
- The event offers a total prize pool of $800,000, with the grand champion set to receive $256,000.
- The tournament utilizes a Swiss-system group stage followed by single-elimination playoffs, concluding with a best-of-five grand final.