Streams Charts Launches MIRAI

Streams Charts, a prominent live-streaming viewership analytics platform, has expanded its business operations by launching a global influencer marketing and advertising division named MIRAI. This strategic move aims to leverage the company’s existing expertise in data analytics to provide brands with performance-focused influencer marketing services. The new division intends to bridge the gap between brands and streamer communities by offering end-to-end campaign management, talent recruitment, and market insights, with a heavy emphasis on AI-driven analysis.

The launch of MIRAI represents a shift toward providing actionable, data-backed solutions for marketing stakeholders, whom the company identifies as currently underutilizing influencer marketing data. By integrating its established viewership analytics—which cover major global platforms including Twitch, YouTube, Kick, and Chinese services like DouYu and Huya—the new agency seeks to facilitate more sustainable and effective deals between brands and content creators.

Headquartered in Ukraine, Streams Charts has built its reputation on providing comprehensive data on streamers, games, and esports events. The company, which secured seed funding in 2019 from investors including SOSV and Chinaccelerator, has previously collaborated with international brands such as Monster Energy and HyperX. MIRAI serves as the next phase of the company’s growth, formalizing its transition from a pure data provider into a full-service agency capable of executing complex influencer marketing strategies on a global scale.