data.ai

Research

28 documents

Documents

Report61 pages

State of Mobile 2022 – Indonesia

Gaming remains the primary economic driver in Indonesia, accounting for 42% of all app downloads and 61% of total consumer expenditure, with titles like Mobile Legends: Bang Bang and Free Fire leading the market.
Indonesian mobile users averaged 5.4 hours of daily screen time in 2021, a 38% increase since 2019, totaling 7.31 billion downloads and $532 million in consumer spending.
The Food and Drink category experienced the most explosive growth, with session counts increasing by over 480% due to the rise of delivery services and quick-service restaurant brands.

Market Analysis Player Behavior Mobile+1

data.aiJan 2022

Report73 pages

State of Mobile 2022

The global mobile economy saw massive growth in 2021, with app store spending rising 19% to $170 billion and mobile advertising increasing 23% to $295 billion.
Mobile gaming remains the primary revenue driver, reaching a record $116 billion in consumer spend, with 4X March-Battle strategy and creative sandbox titles generating the highest returns.
Daily mobile usage in leading markets reached 4.8 hours, with social, photo, and video applications capturing 70% of that time.

Mobile Market Analysis Player Behavior+1

data.aiJan 2022

Report61 pages

State of Mobile Indonesia 2022

Indonesia’s mobile market saw 7.31 billion app downloads and 532 million hours of gaming in 2021, with daily usage reaching 5.4 hours per user.
Gaming remains the dominant category, with 325 million downloads generating $1,000 per minute of engagement, led by titles like Higgs Domino, Free Fire, and Mobile Legends: Bang Bang.
Finance app adoption surged 82% year-over-year to 400 million downloads, with neobanks like Jenius recording a 12% increase in monthly active users.

Market Analysis Mobile Monetization

data.aiJan 2022

Report40 pages

India: Mobile Market Spotlight: A Booming Mobile Economy

India is a global mobile-first leader, ranking second in total app downloads with 24 billion installs in 2020, a 28% year-over-year increase.
India became the world's largest market for game downloads in the first half of 2021, accounting for nearly 20% of global installs.
Daily mobile usage per user surged from 3.3 hours in 2019 to 4.8 hours by Q3 2021, fueled by pandemic-driven engagement.

Market Analysis Player Behavior Monetization+2

data.aiJun 2021

Report52 pages

Go Global Mobile Game: New Insights

China-headquartered publishers captured 23% of overseas mobile gaming consumer spend in H1 2021, achieving $8 billion in revenue and 47% year-over-year growth.
Developers are increasingly adopting a hybridization strategy, integrating casual mechanics into core genres to broaden audience appeal and improve user engagement.
The 4X March-Battle subgenre remains the leading driver of consumer spend in major markets like the United States and the United Kingdom.

Market Analysis Global Mobile+1

data.aiJan 2021

Report29 pages

How to Win on Mobile in LATAM

Brazil and Mexico dominate the LATAM mobile market, collectively accounting for 73% of the region's 20.9 billion downloads between July 2020 and June 2021.
While Android commands 89% of total downloads, iOS captures 56% of consumer spend, highlighting a significant disparity in monetization potential between the two platforms.
Gaming represents 50% of total consumer spend in the region, with hypercasual titles driving volume while Strategy and RPG subgenres account for 60% of gaming revenue.

Market Analysis Player Behavior Mobile+1

data.aiJan 2021

Report55 pages

State of Mobile 2021

Mobile gaming remains the primary economic engine of the industry, accounting for 66% of total consumer spending and projected to exceed $120 billion in 2021.
Global consumer spending on apps rose 20% year-over-year to $143 billion, while daily mobile engagement reached an average of 4.2 hours per user, surpassing live television viewership in the U.S.
The mobile advertising market reached $240 billion in total spend, bolstered by a 95% increase in ad placements within the United States.

Market Analysis Player Behavior Global+1

data.aiJan 2021

Report26 pages

Gaming Spotlight 2021: The Year in Review

Mobile gaming is the dominant market force, with 2021 spending projected to reach 2.9 times that of PC/Mac and 3.1 times that of home consoles.
Pandemic-driven engagement peaked in Q1 2021 with over 1 billion weekly game downloads, a 30% increase over pre-pandemic levels, and weekly consumer spending rising 40% to $1.7 billion.
Cross-platform play and real-time social features are now essential for engagement, as evidenced by the success of titles like Roblox and Genshin Impact.

Market Analysis Monetization Global+1

data.aiJan 2021

Report52 pages

Innovate to Win on the Next Level with Hybrid Genre Games

Mobile gaming consumer spending reached $36 billion in H1 2021, marking a 73% increase since 2018, with China-based publishers now capturing 23% of the international market.
The industry is pivoting toward hybrid game design, which integrates casual mechanics like farming or social features into hardcore frameworks to diversify monetization and broaden demographics.
The Idol Training subgenre saw a 129% surge in consumer spending, signaling the growing global influence of Asian cultural themes and 'Nijigen' aesthetics.

Market Analysis Monetization Game Design+2

data.aiJan 2021

Report26 pages

Gaming Spotlight 2021 Review

Mobile gaming is the dominant market force, with 2021 spending projected to be 3.1 times higher than that of home consoles.
Global game downloads reached over 1 billion per week in Q1 2021, a 30% increase over pre-pandemic levels, while weekly spending grew 40% to $1.7 billion.
Cross-platform functionality is a critical success factor, as evidenced by the performance of titles like Roblox and Genshin Impact that prioritize cross-play and cross-save features.

Market Analysis Global Mobile+1

data.aiJan 2021

Report49 pages

State of Mobile 2020

Mobile gaming remains the industry anchor, generating 72% of all app store spending and outperforming the combined revenue of PC, console, and handheld platforms.
The mobile market doubled in size since 2016, reaching 204 billion downloads and $120 billion in consumer spending in 2019.
Core gaming titles, specifically RPGs and Action games, drive 76% of total consumer spend and capture the majority of user engagement time.

Market Analysis Global Mobile

data.aiJan 2020

Report16 pages

Gaming Spotlight 2018 Review

Mobile gaming solidified its market dominance in 2018, with consumer spending exceeding the combined totals of PC, home consoles, and handheld consoles by nearly 20%.
Mobile games accounted for 75% of total consumer spend on the iOS App Store and Google Play, despite representing only 35% of total app downloads.
The Asia-Pacific region accounted for over 55% of global mobile game spending in 2018, maintaining its lead despite a nine-month freeze on new game approvals in China.

Market Analysis Monetization Mobile+1

data.aiMar 2019