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Between 2012 and 2018, the Google Play Store generated over $85 billion in consumer spend across 330 billion downloads, with a forecast to reach $42 billion in annual spend by 2022.
Japan is the highest-earning market with $25.1 billion in lifetime spend, significantly outperforming the United States ($19.3 billion) and South Korea ($11.2 billion).
India leads the platform in total volume with 36.9 billion downloads, highlighting a distinct global divide between high-volume emerging markets and high-monetization mature markets.

data.aiAug 2018

Between 2012 and 2018, the Google Play Store generated over $85 billion in consumer spend across 330 billion total downloads, with more than 5,000 apps surpassing the $1 million revenue milestone.
Annual consumer spend on Google Play is projected to reach $42 billion by 2022, representing a 90% increase from 2017 levels.
While India leads in total download volume with 36.9 billion, Japan is the most lucrative market, contributing $25.1 billion in total consumer spend.

data.aiJan 2018

The gaming sector is the primary economic driver of the iOS App Store, accounting for 75% of total consumer spend despite representing only 31% of total downloads.
Between 2010 and 2018, the platform generated $130 billion in consumer spend, with revenue growing at a 52% compound annual growth rate compared to a 15% growth rate for downloads.
The Asia-Pacific region now accounts for nearly 60% of global iOS revenue, with China overtaking the United States in 2016 to become the largest market for both downloads and spending.

data.aiJan 2018

Between 2010 and 2017, the iOS App Store generated over $130 billion in consumer spend across more than 170 billion total downloads.
China surpassed the United States in annual downloads in 2015 and annual consumer spend in 2016, establishing itself as the primary engine for global market growth.
The monetization model shifted significantly away from paid downloads, which plummeted from 10% of total downloads in 2010 to less than 1% by 2018.

data.aiJan 2018