Global reports and market data

Adjust Guide to Deep Linking

Deep linking is presented as an essential tool for app marketers, connecting users from campaigns directly to specific in-app content rather than just opening an app's home screen.

• Mobile app users purchase at three times the rate of those using mobile web interfaces, making deep linking a primary driver of conversion.
• Integrating deep links into owned media channels is critical for revenue, particularly as 70% of all emails are currently opened on mobile devices.
• Deferred deep links are essential for acquisition, as they route new users through the app store installation process before landing them on the specific content they originally clicked.