Showing 30 of 2,310 results · 2.15s
Jan 2025
Global Mobile Games in December 2024
SocialPeta
December 2024 snapshot of the global mobile gaming market highlights a continued dominance by Chinese developers, especially in puzzle titles that have refined their advertising strategies to focus
Article1 pages
Mar 2024
Turkey Game Market 2023 Report
Gaming in Turkey
Mobile gaming remains the cornerstone of the ecosystem, with Turkish developers achieving international acclaim. Notably, Dream Games’ Royal Match became the world’s highest-grossing mobile title
Report351 pages
Guides to the Games Industry: Interview with Khai Trung Le from PocketGamer.biz
Gamecity Hamburg, Hamburg Kreativ Gesellschaft
Khai Trung Le, an editor at PocketGamer.biz, who provides professional insights into the mobile gaming sector, which currently represents 52% of the total global games market volume
Article2 pages
Sep 2024
12 Tips for Killer Mobile User Acquisition (Q3 Version)
Brutally Honest
strategies for optimizing mobile user acquisition (UA) in the third quarter of 2024. The primary thesis emphasizes a "no-nonsense" approach to scaling mobile games, focusing
Article
Bilibili Investor Presentation: May 2026
Bilibili
drive commercialization through a diversified revenue model, including advertising, value-added services, and mobile gaming. Operational data for the first quarter of 2026 highlights consistent growth, with daily
Financial25 pages
Jan 2024
The Xsolla Report: State of Play (Autumn 2024 Edition)
Xsolla
Mobile gaming is now the dominant segment of the global video‑games market, generating $98.7 billion in 2024, of which roughly two‑thirds ($65 billion) originates from Asian
Report47 pages
Apr 2026
Brutally Honest AMA: April 2026
Matej Lancaric
challenges currently facing developers and marketers in the mobile ecosystem. The scope of this engagement covers the global mobile gaming industry, focusing on the evolving landscape of digital
Article1 pages
Jan 2015
Should Lifetime Customer Value (LTV) Be Discounted?
Mobile Dev Memo
finance practice, it is often impractical and unnecessary for small to mid-sized mobile gaming studios. The central argument posits that the transition from academic theory to industry
Article
Jan 2022
33 Creative Ideas to Boost Your User Acquisition!
Brutally Honest
outlines a diverse collection of creative strategies designed to optimize user acquisition for mobile games, specifically focusing on video ad concepts that drive engagement and conversions. The primary
Article
Jan 2023
Brutally Honest #63: UA in the Post-IDFA World
Brutally Honest
This analysis examines the strategic recommendations for mobile user acquisition and soft launch methodologies in the contemporary mobile gaming landscape. The primary thesis posits that developers should avoid
Article
Jun 2026
Türkiye's Mobile Gaming Market: 2026
AppMagic
report presents a comprehensive snapshot of Turkey’s mobile gaming ecosystem as of 2026, focusing on revenue dynamics, genre performance, developer activity, investment flows, and emerging trends
Article1 pages
Jan 2021
The 2021 Global Mobile Gamers Whitepaper
TikTok
Mobile gaming has emerged as the primary driver of the global games market, generating $93.2 billion in 2021 and accounting for over half of total industry revenue. This
Whitepaper61 pages
Gamescom 2018: Mobile-Neuheit und Game Jam bei Innogames
Gamecity Hamburg, Hamburg Kreativ Gesellschaft
expanding mobile portfolio. Key highlights included the promotion of the browser-based title Elvenar for mobile platforms and the launch of the turn-based strategy game Warlords
Article1 pages
Jan 2025
Japan Game Market Insights 2025
Sensor Tower
analysis demonstrates that Japan’s mobile gaming sector has reached a mature equilibrium, with download volumes stabilising after 2020 while in‑app purchase (IAP) revenue continues to grow
Report46 pages
Jan 2023
State of the Market: Puzzle Games Q1 2023
Apptica
continued maturity and high monetization potential of the puzzle genre within the global mobile gaming ecosystem
Report16 pages
May 2023
Monopoly GO: Revenue, Player Count, Downloads & Stats
Udonis
Hasbro, has emerged as a dominant force in the casual and social casino mobile gaming sectors since its worldwide release in April 2023. The game leverages the high
Article1 pages
Jan 2026
Reconnecting with Gen Z Mobile Gamers: UK
Bryter
high engagement levels but increasing volatility. While 79% of this cohort plays mobile games at least several times a week, their overall time investment is declining, dropping
Report10 pages
Oct 2023
How Are New F2P Games Doing on Steam in 2023?
GameDiscoverCo
establish benchmarks for a sector often considered a data "black hole" compared to mobile gaming. By evaluating 30 of the top F2P launches from a twelve-month period
Article
Jan 2021
Games Marketing Insights for 2021
King
mobile gamers across nine markets, including the United States, United Kingdom, Germany, and South Korea. Data indicates that the mobile gaming audience grew by 28 million
Report24 pages
Jan 2023
SensorTower The State of Mobile Gaming 2023
Sensor Tower
SensorTower analysis demonstrates a pronounced shift in mobile gaming dynamics, with hyper‑casual titles experiencing a 24 % year‑over‑year decline in Q4 2022, while hybrid‑casual games
Report68 pages
Feb 2023
Global Mobile Game Market Trends: January 2023
SocialPeta
January 2023 analysis of the global mobile game market highlights a surge in both advertising spend and revenue driven by strategic creative campaigns and seasonal events. Attack Hole
Article1 pages
Jan 2026
Top Mobile Games with Maximum Downloads in December 2025
SocialPeta
analysis focuses on global mobile games that achieved the highest download volumes in December 2025, juxtaposing these figures with revenue outcomes on both the App Store and Google
Article1 pages
May 2014
Summary of First Quarter Financial Results for the December 2014 Fiscal Term (Consolidated)
KLab
rights by Deutsche Bank’s London Bureau. The report focuses on the Japanese mobile gaming market for the period of January 1 to March 31, 2014. Looking forward
Financial10 pages
Mar 2026
Honor of Kings vs MLBB: Esports Launches in India
Esports Charts
Indian mobile gaming landscape is undergoing a strategic shift as Honor of Kings and Mobile Legends: Bang Bang aggressively introduce dedicated esports initiatives to capture market share. Launched
Article1 pages
Jan 2024
Brutally Honest #108: UA in the Post IDFA World
Brutally Honest
purpose of this analysis is to provide actionable user acquisition (UA) strategies for mobile game developers navigating the privacy-centric landscape of the post-IDFA era. The text
Article
Jan 2022
Brutally Honest #56: User Acquisition in the Post IDFA World
Matej Lancaric
analysis is to provide actionable insights for user acquisition (UA) managers navigating the mobile gaming landscape in a post-IDFA environment. The central thesis posits that technical optimization
Article
Jan 2015
Retention Rates and Their Impact on Lifetime Customer Value
Mobile Dev Memo
Retention serves as the primary indicator of a mobile game’s fundamental viability and product quality. While engagement metrics like session length provide granular detail, retention offers
Article
Jun 2025
Q2 2025 Gaming Ad Snapshot
MarketIQ
snapshot presents a mid‑year overview of mobile gaming advertising activity, emphasizing the scale of creative assets, audience composition, and platform performance in the second quarter
Report9 pages
Jan 2024
State of Play: Winter 2024
Xsolla
based experiences, and evolving consumer habits that favour direct‑to‑consumer commerce. A mobile‑gaming platform that enables web‑store sales has become a major revenue source, positioning
Report55 pages
Jan 2023
The State of Mobile Gaming in India: A Look at India's Casual, Hyper-Casual, and Real Money Gaming App Industry Trends
MoEngage
This analysis examines the rapid expansion and evolving user behavior within the Indian mobile gaming market, focusing on the casual, hyper-casual, and real-money gaming (RMG) segments
Report25 pages
Global Mobile Games in December 2024
Jan 20251 pages1k words
Summary
The December 2024 snapshot of the global mobile gaming market highlights a continued dominance by Chinese developers, especially in puzzle titles that have refined their advertising strategies to focus on short, vertical video creatives. In the App Store, 95.7 % of “One Line” ads were under 30 seconds and largely in 720×1280 format, while the title’s English creatives accounted for only 12 % of total spend. On Google Play, “Squid Game: Unleashed” leveraged a mix of 64.8 % video and 35 % image ads, with over half the videos exceeding 30 seconds to showcase high‑stakes gameplay. These campaigns demonstrate a shift toward immersive, real‑life background footage and interactive IQ progress bars to drive downloads.
Revenue data underscore the resilience of established IPs. “Pokémon TCG Pocket” generated more than $94 million on the App Store, with U.S. and Japanese markets contributing 50.7 %. “Fate/Grand Order” saw a 216.4 % month‑over‑month jump to $17 million, propelled by a Christmas event and upcoming New Year bundles. On Google Play, “오딘: 발할라 라이징” and “Gossip Harbor” each earned roughly $16 million, with growth rates of 138.2 % and 44.5 %, respectively.
Download figures reveal that classic franchises remain strong drivers of user acquisition. “Block Blast!” topped the App Store with 11 million downloads, while “Squid Game: Unleashed” captured 3.5 million single‑platform downloads, half of which came from India (50.8 %). On Google Play, “Horror Spranky Beats” and “Jelly Master: Mukbang ASMR” each surpassed 10 million downloads, with significant contributions from Brazil (17 %) and Indonesia (23.8 %). These metrics illustrate a market where IP leverage, targeted advertising formats, and regional preferences continue to shape performance across both iOS and Android platforms.
Insights
- Established IPs remain the primary revenue drivers, with 'Pokémon TCG Pocket' generating over $94 million on the App Store, driven by a 50.7% contribution from U.S. and Japanese markets.
- Chinese developers are dominating the puzzle genre by utilizing short, vertical video creatives, with 95.7% of 'One Line' ads on the App Store under 30 seconds.
- Seasonal events significantly boost revenue, evidenced by 'Fate/Grand Order' achieving a 216.4% month-over-month increase to $17 million in December 2024 due to Christmas and New Year promotions.
- High-volume downloads are increasingly driven by emerging markets, as 'Horror Spranky Beats' and 'Jelly Master: Mukbang ASMR' each exceeded 10 million downloads on Google Play, heavily supported by users in Indonesia (23.8%) and Brazil (17%).
- Advertising strategies are diverging by platform, with 'Squid Game: Unleashed' utilizing a mix of 64.8% video and 35% image ads on Google Play, featuring longer, high-stakes gameplay footage to drive engagement.