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Market Analysis

Whitepaper95 pages

Libro Blanco del Desarrollo Español de Videojuegos 2021

The 2021 Libro Blanco del Desarrollo Español de Videojuegos serves as the primary industry reference for the Spanish video game development sector.
The report outlines specific fiscal and structural measures intended to incentivize the economic growth of the Spanish video game industry throughout 2022.
The document provides a strategic framework for industry stakeholders to navigate the economic landscape of the Spanish development market.

Market Analysis Market Forecast Game Development

Fondo Europeo de Desarrollo RegionalJan 2021

Whitepaper8 pages

White Paper on Video Game Development Sector in Spain

The Spanish video game sector generated 313.7 million euros in 2013, with a projected compound annual growth rate of 23.7% through 2017.
Online distribution models drive the industry's financial performance, accounting for 78% of total revenue, while exports represent 56% of sales.
The industry is characterized by rapid expansion and youth, with 68% of the 330 existing companies established within the five years prior to 2013.

Market Analysis Game Development Employment

Spanish Association for the Game and Entertainment Software Development and Publishing IndustryJan 2021

Europe's Video Game Industry: Key Facts 2021

The European video game industry generated €23.3 billion in annual revenue as of 2021.
The sector employs nearly 100,000 professionals across 4,600 studios.
The industry reached 124.8 million players in 2021, accounting for 52 percent of the total European population.

Market Analysis Player Demographics Europe+1

ISFEJan 2021

European Video Games Industry Insight Report: 2021

The European video games industry comprises 5,000 game developer studios and 8 game publishers as of 2021.
The sector employs 9,000 individuals across the region.
Women account for a specific percentage of the total workforce within the European video games industry.

Market Analysis Employment Funding+2

European Games Developer FederationJan 2021

The Gaming Playbook: Everything You Need to Know About the Gaming Audience

As of 2020, 86% of internet users across 15 global markets engage in gaming, with mobile platforms driving significant demographic expansion among women, families, and adults aged 55 to 64.
Revenue models have shifted toward digital-first ecosystems, where in-game microtransactions and downloadable content serve as the primary financial engines, particularly among high-spending Gen Z and millennial male players.
Esports followers represent a highly receptive audience for advertising, with nearly 50% viewing brand sponsorships as a natural fit and 40% actively supporting brands that invest in their favorite teams.

Market Analysis Player Demographics Player Behavior+1

GWIJan 2021

Diversity and Inclusion in Gaming: Insights and Opportunities 2021

47% of U.S. gamers avoid titles they perceive as not designed for them, indicating that inclusive character representation is a critical factor for market reach.
Over half of the gaming audience considers the presence of diverse characters important, with particularly high demand for representation from LGBTQIA+ players and people with disabilities.
Socioeconomic barriers significantly influence platform choice, as Black and Hispanic/Latinx players are more likely to utilize standard consoles or laptops and subscription services like Xbox Game Pass rather than high-end desktops.

Diversity & Inclusion Player Demographics Market Analysis+1

NewzooJan 2021

Report152 pages

The Game Industry of Finland 2020

The Finnish game industry generated €2.4 billion in turnover in 2020, marking six consecutive years of exceeding the €2 billion threshold.
Industry stability has improved as Supercell’s share of total turnover declined to 54%, supported by a maturing 'middle class' of 46 studios each generating over €1 million annually.
Despite a consolidation in the number of active studios to approximately 200, the sector reached a record high of 3,600 professional employees.

Market Analysis Finland Employment+1

Finnish Game Developer Studios AssociationJan 2021

2021-2025 Mobile Market Forecast

By 2025, global mobile consumer spending is projected to reach $270 billion, with annual downloads expected to hit 230 billion.
Non-gaming applications are projected to surpass gaming revenue on the Apple App Store by 2024, driven by a shift toward subscription-based business models.
The Apple App Store and Google Play continue to drive the market with compound annual growth rates of 21% and 17%, respectively.

Market Analysis Market Forecast Monetization+2

Sensor TowerJan 2021

Gaming Spotlight 2021: The Year in Review

Mobile gaming is the dominant market force, with 2021 spending projected to reach 2.9 times that of PC/Mac and 3.1 times that of home consoles.
Pandemic-driven engagement peaked in Q1 2021 with over 1 billion weekly game downloads, a 30% increase over pre-pandemic levels, and weekly consumer spending rising 40% to $1.7 billion.
Cross-platform play and real-time social features are now essential for engagement, as evidenced by the success of titles like Roblox and Genshin Impact.

Market Analysis Monetization Global+1

data.aiJan 2021

State of Mobile 2021

Mobile gaming remains the primary economic engine of the industry, accounting for 66% of total consumer spending and projected to exceed $120 billion in 2021.
Global consumer spending on apps rose 20% year-over-year to $143 billion, while daily mobile engagement reached an average of 4.2 hours per user, surpassing live television viewership in the U.S.
The mobile advertising market reached $240 billion in total spend, bolstered by a 95% increase in ad placements within the United States.

Market Analysis Player Behavior Global+1

data.aiJan 2021

Mobile Game Genre Report: Comparing & Contrasting Eastern and Western Markets

Role-playing games (RPGs) dominated the 2020 mobile market with $18.5 billion in revenue, representing over 21% of the global market share.
East Asian markets (China, Japan, and South Korea) drive RPG financial performance, accounting for 72% of the genre's total global earnings.
Successful RPG monetization is shifting toward hybrid models, as 83% of players are receptive to opt-in rewarded video ads alongside traditional gacha mechanics and battle passes.

Market Analysis Mobile RPG+1

NewzooJan 2021

Games Marketing Insights for 2021

The pandemic triggered a significant expansion of the gaming audience, adding 28 million mobile players in the US and 8.6 million in the UK by July 2020.
New gamers represent a high-value segment with a greater propensity for in-game purchases compared to veteran players, who increased their playtime but decreased their spending.
Brand familiarity is critical for acquisition, as fewer than 25% of players in the US, UK, and Germany are willing to try games they have not heard of previously.

Market Analysis Player Behavior Monetization+1

KingJan 2021

Whitepaper61 pages

The 2021 Global Mobile Gamers Whitepaper

Mobile gaming generated $93.2 billion in 2021, accounting for over half of total industry revenue, with projections to reach $116.1 billion by 2024.
Users who engage with short-video platforms represent a high-value demographic that installs 50% more games and spends 36% more time playing weekly than the average gamer.
Short-video platform users are twice as likely as non-users to discover new titles through social content and subscription services, making them a primary target for strategy and MOBA developers.

Player Demographics Mobile Global+1

TikTokJan 2021

Newzoo's Generations Report: How Different Generations Engage with Games 2021

Gaming has become the primary leisure activity for Gen Z and Millennials, who spend more time playing games than engaging with social media or streaming video content.
The 2021 survey of 72,068 respondents across 33 global markets confirms that the share of leisure time dedicated to gaming increases progressively with each younger generation.
Younger players are primarily motivated by competition, social interaction, and creative achievement, driving high engagement with multiplayer, sandbox, and social platforms like Fortnite and Roblox.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2021

The State of MOBA Mobile Games 2021

The mobile MOBA market is a 'winner-takes-all' environment dominated by Tencent, Supercell, and ByteDance, making it difficult for new entrants to succeed without established brand recognition.
Global MOBA player spending reached approximately $2 billion in the first half of 2021, with Asia accounting for 84 percent of total revenue.
Honor of Kings is the industry leader with over $10 billion in lifetime revenue, while Pokémon Unite set a sub-genre record with 15 million downloads in its first two days following its September 2021 launch.

Market Analysis Global MOBA+1

Sensor TowerJan 2021

The State of Mobile Game Advertising: U.S. 2021

Mobile game advertising in the U.S. remained resilient through H1 2021, showing no immediate negative impact from IDFA privacy changes.
Mobile games continue to dominate the share of voice across major ad networks, with platforms like AppLovin, MoPub, Facebook, AdMob, and Unity reporting an increased focus on gaming-related advertisements.
Successful user acquisition strategies are increasingly dependent on matching specific game genres to networks with compatible demographics, such as YouTube for younger, male-dominated strategy/RPG audiences and Adcolony for older, female-focused casino players.

Market Analysis Advertising Creative Ads+3

Sensor TowerJan 2021

Intro to the Metaverse 2021

The gaming industry is transitioning from Games-as-a-Service to Games-as-a-Platform, where virtual worlds function as persistent social hubs for identity, creativity, and commerce.
Consumer demand is high, with 70% of players expecting the metaverse to increase their total playtime and a significant portion of non-gamers expressing interest in participation.
Blockchain technology and NFTs are enabling digital ownership and 'Play-to-Earn' models, allowing players to treat in-game activities as digital jobs while providing developers with secondary market royalties.

Market Analysis Metaverse Global+1

NewzooJan 2021

Gaming Deals Activity Report H1'2021

Gaming deal activity surged four-fold in H1 2021, reaching a cumulative value of $50.2 billion across 471 closed and announced transactions.
Mergers and acquisitions dominated the market with $22.4 billion across 154 deals, already surpassing the $12.6 billion total recorded for the full year of 2020.
The gaming segment specifically saw M&A value climb 486% year-over-year to $20.4 billion, contributing to a total segment value of $32.7 billion.

Investment Mergers & Acquisitions Market Analysis+1

InvestGameJan 2021

Deconstructing the Superstars: The Metrics Behind Hyper-Casual Games 2020 Industry Snapshot

A Day 1 retention rate of 40% serves as the critical threshold for commercial viability, with titles failing to meet this benchmark requiring immediate iteration or abandonment.
European markets lead global engagement, with France, Germany, Italy, and the Netherlands achieving a 49% Day 1 retention rate.
Japan exhibits the highest average playtime at 63 minutes, significantly outperforming the United States at 43 minutes and China at 27 minutes.

Market Analysis Player Behavior Monetization+3

GameIntelJan 2021

Newzoo Metaverse Report 2021

The metaverse is evolving gaming into a persistent, scalable platform for social interaction and non-gaming activities, with 70% of gamers anticipating increased playtime in these virtual hubs.
The industry is shifting toward a direct-to-avatar economy where digital identity and creator-led markets drive engagement on platforms such as Roblox, Fortnite, and Avakin Life.
Blockchain technology is facilitating decentralized economies and play-to-earn models, with the sector currently transitioning toward scalable, green Layer 2 protocols to address transaction costs and environmental concerns.

Metaverse Market Analysis NFT+1

NewzooJan 2021

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