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Market Analysis
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Report
62 pages
State of Mobile 2022 India
The Indian mobile market is defined by high-growth sectors in gaming, fintech, and retail, with 4X march-battle strategy games generating approximately $10 billion in global consumer spend during 2021.
Finance application usage in India grew by 28% year-over-year in 2021, resulting in over 1.2 billion total installations.
Hyper-casual action-puzzle games have achieved significant scale, surpassing five billion downloads worldwide.
Market Analysis
Player Behavior
Mobile
+1
data.ai
Jan 2022
Report
15 pages
Mobile Games on iOS: Winter Results and Forecasts for Spring 2022
Games accounted for 11.3% of all new iOS releases during the winter 2021–2022 period, significantly lower than the 81% share initially anticipated by pre-order data.
Puzzle games were the most active gaming genre in winter 2021–2022, with approximately 2,200 new titles representing 17.1% of all game releases.
Gaming is projected to dominate the spring 2022 release cycle, currently accounting for 82.4% of all apps in the pre-order phase.
Market Analysis
Market Forecast
Mobile
+1
Apptica
Jan 2022
Report
21 pages
Global Gaming Report Q1 2022
The global gaming industry reached a record $98.7 billion in total deal value in Q1 2022, surpassing the total deal value of the entire previous year.
Industry consolidation was driven by major acquisitions, including Microsoft’s $68.9 billion purchase of Activision Blizzard and Take-Two’s $11.8 billion acquisition of Zynga.
Strategic M&A activity is currently focused on cross-platform diversification, with PC and console giants aggressively acquiring mobile gaming expertise and established intellectual property.
Market Analysis
Mergers & Acquisitions
Investment
+1
Drake Star Partners
Jan 2022
Report
42 pages
The State of Mobile Game and App Markets: Global Report on App Marketing for H1 2022
App Store search accounted for 64.7% of all mobile app installs in H1 2022, cementing search visibility and ASO as the primary acquisition drivers.
The mobile ecosystem experienced a contraction in mature regions, evidenced by a 6.2% year-over-year decline in advertisers and a 27% drop in total creatives.
Tier-2/3 markets, specifically Hong Kong, Macau, and Taiwan, bucked the global trend with a 37% year-over-year increase in advertiser counts.
Market Analysis
Marketing
In-Game Advertising
+2
AdQuantum
Jan 2022
Report
18 pages
Key Insights Into German Gamers
Germany is the largest gaming market in the EU and the fifth largest globally, with 71% of the online population aged 10 to 65 identifying as game enthusiasts as of 2022.
Mobile gaming has the highest market reach at 43%, though PC and console players demonstrate higher engagement with average weekly play times exceeding five hours.
The German gaming demographic is nearly gender-balanced at 52% male and 48% female, with the 21-35 age bracket serving as the largest segment at 31%.
Market Analysis
Player Demographics
Germany
+1
Newzoo
Jan 2022
Report
18 pages
Consumer Insights: Games and Esports 2022
The research is based on a global dataset of over 75,000 consumers across 36 international markets, covering North America, Europe, Latin America, the Middle East, and the Asia-Pacific region.
Consumer spending is primarily driven by three factors: price sensitivity, the desire for exclusive content, and the need for social connectivity.
Gaming engagement is categorized into distinct personas, with 'Time Fillers' and 'Mainstream Gamers' identified as the most prevalent segments.
Market Analysis
Player Demographics
Player Behavior
+5
Newzoo
Jan 2022
Report
51 pages
Global Esports & Live Streaming Market Report 2022
Global esports revenue is projected to reach $1.38 billion in 2022, with a total audience of 532 million, and is expected to grow to $1.86 billion by 2025.
Sponsorship currently accounts for nearly 60% of total esports revenue, though organizations are shifting toward direct-to-fan models like digital merchandise and loyalty programs to improve financial sustainability.
The live streaming audience is forecast to reach 1.41 billion by 2025, driven by the integration of non-gaming content and interactive features to boost user retention.
Esports
Streaming
Market Analysis
+3
Newzoo
Jan 2022
Report
16 pages
Blockchain Industry Report
Blockchain gaming remains the industry's most resilient sector, accounting for 57.4% of total daily unique active wallet (UAW) activity with 1 million daily UAW and $857 million in transactions.
Total Value Locked (TVL) in DeFi showed signs of recovery in July, increasing 22% to $82.3 billion across major networks like Ethereum, BNB Chain, and Polygon.
NFT trading volume dropped 25% month-over-month to below $1 billion, while OpenSea’s market share eroded significantly from 84% to 58.6% due to competition from new entrants like GameStop and Nickelodeon.
Market Analysis
Web3
Blockchain
+1
DappRadar
Jan 2022
Whitepaper
106 pages
2022 Global White Paper on Mobile Advertising & Marketing
The mobile gaming market is shifting toward quality over volume, evidenced by a 2% decline in total advertisers and a 27.83% reduction in ad creatives during the first half of 2022.
RPG and strategy titles remain the primary revenue drivers, commanding the highest advertising costs with average CPMs reaching $21.58.
Video is the dominant advertising format, accounting for over 86% of all ad creatives as marketers prioritize dramatic storytelling and influencer-led content.
Market Analysis
Mobile
Marketing
+3
SocialPeta
Jan 2022
Report
30 pages
Newzoo Trends to Watch 2022: Games, Esports, Live Streaming, Cloud and the Metaverse
The global games industry generated $175.9 billion in 2021, with the Asia-Pacific region contributing $88.2 billion and maintaining an 8.7 percent compound annual growth rate.
Publishers are shifting away from explicit NFT branding due to player backlash and regulatory scrutiny, opting instead to experiment with 'NFT-like' features under alternative labels.
Legal pressure on Apple and Google is expected to force a relaxation of app-store steering rules, potentially creating new payment pathways that will alter distribution economics.
Market Analysis
Monetization
Web3
+3
Newzoo
Jan 2022
Report
44 pages
VR Games Market Report 2022
The global active VR hardware install base is projected to reach 46 million units by 2024, driven by a 42% compound annual growth rate.
Gaming is the primary driver of the VR ecosystem, with 72% of headset owners using devices for gaming and nearly 60% engaging with them on a weekly basis.
Standalone headsets, such as the Meta Quest 2, are the primary catalysts for market expansion by increasing accessibility compared to traditional PC-based hardware.
Market Analysis
VR
Global
+1
Newzoo
Jan 2022
Report
11 pages
Key Insights Into Spanish Gamers
Spain is the 13th largest global gaming market, generating $2.38 billion in annual revenue with 83% of the online population aged 10 to 65 identified as enthusiasts.
The Spanish gaming audience is gender-balanced at 51% female and 49% male, with peak participation occurring between the ages of 21 and 50.
While mobile is the most popular platform with 60% reach, PC and console users exhibit higher engagement, averaging four hours of weekly play compared to three hours for mobile users.
Market Analysis
Player Demographics
PC
Newzoo
Jan 2022
Report
31 pages
State of the Game Industry Report: 2022
Labor organization is gaining significant momentum, with 55 percent of developers supporting unionization and nearly 25 percent of workplaces actively discussing collective bargaining.
Work-life balance has improved, as 60 percent of developers now report working 40 hours per week or less.
Despite progress in working hours, a majority of studios have failed to effectively address internal reports of workplace toxicity and misconduct.
Market Analysis
Game Development
Employment
+5
GDC
Jan 2022
Report
68 pages
Mobile App Trends 2022
The mobile industry generated $170 billion in consumer spending and $288 billion in advertising expenditures during 2021.
Apple’s App Tracking Transparency framework saw a 25% global opt-in rate, exceeding initial industry expectations for resilience.
Fintech and gaming led installation growth at 35% and 32% respectively, while e-commerce downloads increased by 12%.
Market Analysis
User Acquisition
Retention
+2
Adjust
Jan 2022
Report
30 pages
Games, Esports, Live Streaming, Cloud and the Metaverse: 2022 Trends to Watch
Cloud gaming is driving industry growth by bypassing hardware limitations, enabling publishers to deliver high-end experiences to mobile devices and legacy consoles.
The metaverse is evolving into a commercial ecosystem supported by significant venture capital, virtual real estate markets, and digital fashion integration.
Monetization models are shifting toward Web3.0 and blockchain-based player trading, despite ongoing consumer resistance to non-fungible tokens.
Market Analysis
Esports
Streaming
+5
Newzoo
Jan 2022
Report
11 pages
Key Insights Into South Korean Gamers
South Korea is the world's fourth-largest gaming market, generating $8.3 billion in annual revenue from a highly engaged base of 33 million gamers.
Gaming is a deeply integrated social activity, with 76% of the online population participating, 48% both playing and watching content, and 22% specifically following esports.
Mobile is the primary platform for 59% of the online population, though PC gamers demonstrate higher engagement with an average of five hours of play per week.
Player Demographics
Player Behavior
Market Analysis
+1
Newzoo
Jan 2022
Report
17 pages
The Hyper-Casual Benchmark Report: Q3 2022
Retention is the primary differentiator for success, with top-tier hyper-casual games significantly outperforming the median cohort as acquisition costs rise.
Median cost-per-install (CPI) reached record highs in Q4 2022, hitting $0.20 on Android and $0.42 on iOS.
iOS consistently outperforms Android in retention, with top-tier titles achieving 45% Day 1 retention on iOS compared to 38% on Android.
Market Analysis
Monetization
User Acquisition
+5
Tenjin
Jan 2022
Report
11 pages
Key Insights Into American Gamers
The U.S. gaming market generated $47.3 billion in revenue from 191 million gamers, representing 72% of the online population.
Engagement is driven by a mix of play and viewership, with 71% of the population playing games, 44% watching gaming content, and 18% engaging with esports.
Mobile is the most popular platform by reach at 48%, while console gaming commands the highest engagement at an average of six hours per week.
Player Demographics
Market Analysis
Player Behavior
+1
Newzoo
Jan 2022
Report
32 pages
Member Survey & Report 2021
The blockchain gaming sector saw $4 billion in capital inflows from venture firms and DAOs in 2021, signaling strong institutional confidence in the industry's long-term viability.
Industry professionals expect traditional gaming entities to integrate blockchain technology within the next two years, driven by the adoption of play-to-earn mechanics and true digital asset ownership.
Regulatory uncertainty is the primary concern for over 50% of organizations in the space, followed by challenges regarding public education, user-friendliness, and a shortage of specialized engineering talent.
Blockchain
NFT
Market Analysis
+1
Blockchain Game Alliance
Dec 2021
Report
52 pages
Swedish Games Industry 2021
The Swedish games industry reached a record revenue of EUR 3.3 billion in 2020, marking a 43% growth rate and the sector's twelfth consecutive year of profitability.
Sweden has shifted from an acquisition target to a global investor, with 19 listed entities commanding a combined market capitalization of EUR 10.7 billion and Swedish-owned firms operating 126 international studios.
A severe talent shortage and restrictive work permit processes are critical bottlenecks, despite domestic employment rising to over 6,500 positions.
Market Analysis
Employment
Diversity & Inclusion
+1
Dataspelsbranschen
Oct 2021
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