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Report
6 pages
Securing Competitiveness in Human-Creativity-Driven BGM Production in the Age of AI-Generated Music: South Korea
Human creativity remains the primary competitive advantage for BGM producers, as the ability to convey authentic emotion and intent cannot be replicated by AI.
T2Sound maintains market competitiveness by prioritizing meticulous mixing and mastering to ensure high-quality emotional resonance, rather than competing solely on speed or cost.
Global demand is shifting away from generic background music toward tracks with distinctive sonic signatures, with Korean BGM gaining traction due to its unique emotional texture.
AI
South Korea
Market Analysis
+1
KOCCA – Korea Creative Content Agency
Jan 2025
Report
15 pages
Interview with Yi Yuan, at Hiverlab: Southeast Asia
Southeast Asia’s convergent-content market has shifted from speculative metaverse projects to a pragmatic, ROI-driven focus on augmented reality for marketing and tourism.
Success in the region is measured by quantitative metrics including dwell time, interaction density, and social-virality indicators rather than technological novelty.
Large-scale AR deployments are currently anchored by government funding and mobile-first infrastructure, utilizing WebXR and 5G networks to ensure scalability.
Market Analysis
AI
AR
+1
KOCCA – Korea Creative Content Agency
Jan 2025
Report
46 pages
Yearly Live Streaming Trends Report 2024
The live streaming industry reached 35 billion hours watched in 2024, reflecting a stable 3% year-over-year growth rate as the market shifts toward long-term sustainability.
Kick grew its viewership by 45% in 2024 by leveraging aggressive revenue-sharing models and non-exclusive contracts to challenge Twitch’s market leadership.
The 'Just Chatting' category remains the dominant content type, accounting for nearly 15% of all platform activity across the industry.
Market Analysis
Global
AI
+2
Stream Hatchet
Jan 2025
Report
29 pages
The State of Games QA
77% of game developers report conducting insufficient QA for their recent releases, highlighting a critical gap between traditional manual testing and the demands of modern, complex game development.
While 94% of studios currently utilize non-AI automation, there is a near-unanimous consensus (94%) that AI integration is essential for the future of quality assurance.
88% of industry professionals believe AI-driven testing is equal to or superior to traditional methods, specifically citing faster bug detection, automated reporting, and 24/7 testing as key advantages.
Quality Assurance
AI
Game Development
+1
modl.ai
Jan 2025
Report
36 pages
Gaming Industry Report: Q3 2024
The global gaming market reached a valuation of $188 billion in 2024, representing a 2.1% year-over-year growth.
Public gaming ETFs outperformed the S&P 500 year-to-date, posting gains between 22% and 36% compared to the S&P's 21%.
Venture funding in Q3 2024 totaled $517 million across 92 deals, marking a 1% increase in funding despite a 14% decline in deal volume quarter-over-quarter.
Market Analysis
Investment
Funding
+5
Konvoy
Oct 2024
Report
39 pages
State of the Game Industry 2025
The industry is experiencing significant instability, with 41% of developers affected by layoffs or studio closures and a shift toward smaller teams, as AAA representation drops to 15% while solo developers rise to 21%.
Financial access is tightening, forcing 56% of all developers and 82% of independent creators to rely on self-funding due to a scarcity of venture capital and publishing deals.
Generative AI adoption is cooling; while 52% of developers use the technology, 51% cite ethical concerns regarding IP theft and job displacement, leading 27% of companies to abandon the tools.
Market Analysis
Employment
AI
+2
Informa
May 2024
Report
31 pages
AI Apps Market Insights 2024
Global AI app downloads are projected to reach 3.3 billion by the end of 2024, with in-app purchase revenue expected to grow 51% year-over-year to $3.3 billion.
AI Art Generators dominate the market as the most profitable sub-genre, capturing 53% of total industry revenue, followed by AI Chatbots at 29%.
ChatGPT remains the industry benchmark with 190 million monthly active users and a record $45 million in monthly revenue as of August 2024.
Market Analysis
AI
Mobile
+1
Sensor Tower
Mar 2024
Report
21 pages
DevOps Report
Dev-focused companies significantly outperformed the broader market with a 23 percent total return over the past four quarters, doubling the 11 percent gain seen by Ops-centric peers.
Leading DevOps firms currently command premium revenue growth multiples ranging from 12-to-20-times, with Atlassian, GitLab, HashiCorp, and DataDog identified as top performers.
M&A activity in the DevOps sector rebounded to $27.6 billion in the first half of 2024, driven by major acquisitions including Cisco’s $31 billion purchase of Splunk and IBM’s $7.7 billion acquisition of HashiCorp.
Game Development
Market Analysis
AI
+1
Drake Star Partners
Mar 2024
Report
103 pages
State of Mobile 2024
The global mobile economy grew 3% to $171 billion in 2023, supported by a $362 billion advertising market projected to exceed $400 billion in the coming year.
Mobile gaming spending contracted by 2% as the industry consolidated around established high-fidelity IPs and social multiplayer genres, though titles like Monopoly GO and Honkai: Star Rail proved that high-quality debuts remain viable.
Non-gaming apps reached a record $64 billion in consumer spend, highlighted by TikTok becoming the first non-game app to surpass $10 billion in lifetime revenue.
Market Analysis
Global
Mobile
+1
data.ai
Jan 2024
Report
37 pages
State of the Game Industry 2024
The industry is undergoing a severe market correction characterized by widespread layoffs affecting one-third of the global workforce and a surge in studio closures.
Support for unionization has reached 57%, driven largely by younger professionals (ages 18–24) facing economic instability and dissatisfaction with corporate management.
While 49% of developers have adopted generative AI, 84% of the workforce reports significant concerns regarding copyright infringement and potential job displacement.
Market Analysis
Employment
Diversity & Inclusion
+3
Game Developers Conference
Jan 2024
Report
7 pages
AI's Everyday Evolution: The Expanding Role of Chatbots in Consumer Life
ChatGPT reached 500 million global monthly active users by early 2025, marking the fastest growth for any application in the last decade.
In April 2025, ChatGPT experienced a 60% increase in session frequency and a 270% jump in web visits, while traditional search engine engagement declined by 3%.
The utility of AI is shifting from technical tasks to complex personal management, with software development prompts dropping from 44% to 29% of the total share between early 2024 and 2025.
AI
Marketing
User Acquisition
+1
Sensor Tower
Jan 2024
Report
33 pages
State of Game Technology Report 2024
Real-time 3D engines are expanding beyond gaming, with 50% of surveyed teams now applying this technology to non-traditional sectors.
Generative AI adoption is widespread, with 65% of organizations utilizing AI tools, led by ChatGPT at 47% usage, particularly among indie and mid-size studios.
Unreal Engine remains the market leader at 63% usage, followed by Unity at 47%, while Perforce Helix Core dominates version control at 51%.
Market Analysis
Game Development
Game Engines
+2
Perforce
Jan 2024
Report
95 pages
Integrated Report: Value Creation Story 2023
DeNA is pivoting from a hit-driven gaming model to a diversified 'Serve' strategy, focusing on healthcare, digital transformation, and urban development to ensure long-term sustainable growth.
The Healthcare & Medical segment is a primary growth engine, targeting ¥20 billion in revenue by FY2024 by leveraging a health database of 18 million people and medical IoT expansion.
Consolidated revenue for FY2022 reached ¥134.9 billion, with the gaming segment experiencing declines that are now being addressed through a global pipeline of major IP partnerships with Nintendo and Shueisha.
Market Analysis
AI
Japan
+1
DeNA Co., Ltd
Sept 2023
Report
30 pages
Gaming Industry Report: Q1 2023
The global gaming market is projected to reach $201 billion in 2023, reflecting a 9% year-over-year growth rate.
Major industry players possess $48 billion in cash reserves, signaling a stable environment for future M&A activity despite regulatory headwinds.
Venture capital funding totaled $761 million across 109 deals in Q1 2023, with investment heavily concentrated in early-stage ventures rather than late-stage rounds.
Market Analysis
Investment
Funding
+3
Konvoy
Apr 2023
Report
66 pages
How UGC, AI, & Cloud Are Transforming Gaming
User-generated content (UGC) is a primary driver of player retention, with Roblox, Minecraft, and Fortnite accounting for 19% of global playtime and distributing $1.3 billion to creators in 2023.
The integration of AI in gaming is projected to reach a $4.2 billion valuation by 2029, while the generative AI sector specifically is expected to hit $1.8 billion by 2025.
Cloud gaming has scaled to nearly 400 million users in four years, though 76% of players cite latency as a primary barrier to mass adoption.
Market Analysis
UGC
AI
+2
Newzoo
Jan 2023
Report
108 pages
Creative Industries in the UK Report
The UK entertainment market reached a record £11.1 billion in 2022, a 6.9% year-on-year increase that nearly doubles its 2015 valuation.
Digital services now dominate the landscape with a 91% market share across video, music, and gaming sectors.
The video games sector is the largest segment at £4.66 billion, with digital software sales—driven by mobile and console DLC—accounting for 90% of that total.
Market Analysis
UK
Streaming
+1
ERA
Jan 2023
Report
33 pages
The Future of NPCs
99% of gamers view the integration of advanced AI into NPCs as a positive value add for the industry.
81% of players are willing to pay more for games that feature intelligent, AI-driven characters.
79% of gamers report an increased likelihood to purchase titles that incorporate advanced AI NPC capabilities.
AI
Player Behavior
Game Design
+1
Inworld AI
Jan 2023
Report
84 pages
DeNA Integrated Report 2022
DeNA is pivoting toward a dual-pillar strategy of 'Entertain' (Games and Live Streaming) and 'Serve' (Healthcare and Sports) to balance stable cash flow with high-growth sectors.
Fiscal year 2021 financial results included 30.5 billion yen in profit attributable to owners and a 13.2% return on equity.
The Game Business revenue declined to 74.7 billion yen due to a lack of new hits, while the Live Streaming segment grew 1.4x and the Healthcare segment achieved its first quarterly profit.
Market Analysis
Japan
Mobile
+1
DeNA Co.
Sept 2022
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