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Report
28 pages
H1 2025 AIGC Mobile App Marketing Analysis
The number of active AI-advertisers in the mobile market contracted by 35–45% in H1 2025, while the remaining players increased their creative output by 84% to an average of 416 monthly creatives per advertiser.
Meitu’s revenue grew 12.3% to RMB 1.8 billion in H1 2025, driven primarily by a 45.2% surge in AI-powered imaging and design subscriptions, which reached RMB 1.35 billion.
Video advertising currently dominates the AI mobile landscape, accounting for 84% of all ads, with over half of inventory utilizing 15–30 second formats.
Market Analysis
AI
Marketing
+4
SocialPeta
Dec 2025
Report
4 pages
CESA Game Industry Report 2025
Global game content revenue reached 31.042 trillion yen in 2024, representing a 5.0% year-on-year increase.
Mobile gaming remains the dominant sector, generating 18.433 trillion yen—roughly 60% of total global sales—with a 6.0% annual growth rate.
PC gaming has experienced significant momentum, expanding 59.7% over the last four years to overtake console market share.
Market Analysis
AI
Employment
+1
CESA – Computer Entertainment Supplier's Association
Dec 2025
Report
46 pages
2025 Media & Entertainment Industry Predictions Report
Global SVOD and AVOD revenue is projected to exceed $165 billion in 2025, with 60–70% of subscriptions in mature markets expected to shift toward bundled or aggregated models to combat churn.
Traditional U.S. pay-TV providers are forecast to lose half their subscriber base, dropping below 50 million users as the industry pivots to 'stream-hub' models that bundle broadband with multiple streaming services.
Cloud gaming is projected to grow at a 44% CAGR through 2030, reaching a $64 billion market as subscription-based monetization increasingly replaces traditional one-time hardware purchases.
Market Analysis
Market Forecast
AI
+1
AlixPartners
Dec 2025
Report
26 pages
Predictions for the Digital Economy in 2026
Generative AI applications are projected to reach $10 billion in in-app purchase revenue, 4 billion downloads, and 43 billion hours of user engagement by 2026, becoming a top-five mobile category.
Short-drama vertical video is forecast to surpass traditional OTT streaming in global downloads and capture 40% of total user time spent by 2026.
By the end of 2026, half of the top 1,000 U.S. websites are expected to receive more traffic from generative AI than from paid sources, with AI-related traffic rising over 130% year-over-year.
Market Forecast
Monetization
AI
+3
Sensor Tower
Dec 2025
Report
48 pages
Digital Market Index: Q3 2025
Global mobile app consumer spending reached a record $43.2 billion in Q3 2025, an 11.3% year-over-year increase driven by a 20% surge in non-game revenue.
Generative AI tools emerged as a significant revenue driver, contributing $1.5 billion to the mobile app market during the third quarter.
U.S. digital advertising spend rose 12% to $35.9 billion, with mobile app advertising identified as the fastest-growing segment at 42% year-over-year.
Market Analysis
AI
Global
+1
Sensor Tower
Nov 2025
Report
104 pages
Integrated Report: Value Creation Story
DeNA achieved 164.0 billion yen in revenue and 32.9 billion yen in Non-GAAP operating profit in FY2024, largely fueled by the global performance of Pokémon Trading Card Game Pocket.
The company is executing an 'AI-ALL-IN' strategy targeting a 100% increase in productivity and the launch of approximately 10 AI-native products.
The Sports segment has become a major revenue pillar, generating 40 billion yen in the last fiscal year, helping to diversify the company away from hit-driven game cycles.
Market Analysis
AI
Investment
+1
DeNA Co.
Oct 2025
Report
56 pages
Digital Marketing Index Report: Q4 2025
India was the only major global market to record positive overall digital marketing growth in Q4 2025, while other leading economies experienced stagnation or decline.
Generative AI referrals surged by 133% year-over-year in the US, UK, and France, signaling their emergence as significant discovery engines despite currently accounting for less than 1% of total traffic.
US retail-media impressions grew 13% quarter-over-quarter to 123 billion, with Amazon capturing the entire volume and delivering six times the impressions of Walmart.
Marketing
Advertising
Global
+2
Sensor Tower
Oct 2025
Report
37 pages
2025 GDC Trends Report: Connecting the World Through Games
The mobile in-game advertising market reached $100 billion in 2024, officially surpassing revenue generated from in-app purchases.
Financial instability has forced 56% of studios to rely on personal funding as the publishing landscape becomes increasingly selective.
The industry is experiencing a 17% layoff rate, which has served as a primary catalyst for the formation of the United Videogame Workers union.
Market Analysis
AI
Monetization
+1
Game Developers Conference
May 2025
Report
42 pages
Mobile App Trends: 2025 Edition
Global mobile consumer spending is projected to reach $626 billion by 2030, supported by a 2024 surge in app installs and a 35% App Tracking Transparency opt-in rate.
Mobile commerce accounts for 73% of global e-commerce sales, with 2025 revenues expected to hit $2.5 trillion despite rising acquisition costs averaging $3.44 per install.
The mobile gaming sector is projected to reach $126.1 billion in 2025, with strategy games experiencing an 83% growth in installs and global session lengths exceeding 30 minutes.
Market Analysis
Global
Mobile
+1
Adjust
Mar 2025
Report
18 pages
Managed Service Provider Market Update: Q1 2025
The global MSP market is projected to grow from $305 billion in 2024 to $571 billion by 2033, driven by increasing demand for complex, cost-efficient IT solutions.
Q1 2025 saw 106 M&A transactions with disclosed values exceeding $1 billion, a notable increase from the $927 million recorded in Q1 2024.
AI-enabled automation is delivering significant operational efficiencies, including 30–50% reductions in costs, a 50% decrease in ticket workloads, and up to an eightfold increase in resolution speeds.
Market Analysis
Mergers & Acquisitions
AI
+1
Drake Star Partners
Mar 2025
Report
95 pages
State of Mobile 2025
The global mobile economy reached $150 billion in consumer spend in 2024, driven by a 25% surge in non-gaming revenue despite a four-year decline in total app downloads.
Mobile gaming revenue recovered to $80.9 billion, with 80% of earnings generated by titles older than two years and a record eleven games surpassing $1 billion in annual revenue.
Generative AI became a primary engagement catalyst, with chatbot downloads increasing by 635 million and generating nearly $1.3 billion in revenue.
Market Analysis
AI
Mobile
+1
Sensor Tower
Jan 2025
Report
66 pages
How UGC, AI, & Cloud Are Transforming Gaming Report
Cloud gaming revenue grew from $1.1 billion in 2020 to $6.9 billion in 2024, with projections reaching $18.7 billion by 2027 and a trajectory to become the dominant play model within a decade.
Cloud gaming subscribers have surged from 62.5 million to nearly 396 million over the last four years, while AI-driven development tools are projected to generate $4.2 billion by 2029.
Indie developers are increasingly competitive, with indie releases on Steam generating $4 billion in 2024, a figure that now matches AAA revenue streams.
Market Analysis
AI
Cloud Gaming
+1
Room 8 Group
Jan 2025
Report
19 pages
How Developers Are Using Generative AI to Create a New Generation of Games
97% of game developers believe generative AI is actively reshaping the industry, with 90% already integrating the technology into their workflows to automate tasks like coding, localization, and playtesting.
94% of developers anticipate that the adoption of generative AI will lead to long-term reductions in game development costs over the next three years.
AI agents are increasingly used for advanced game mechanics, with 44% of developers utilizing them for content optimization and 34% for creating more responsive NPC behaviors.
AI
Game Development
Market Analysis
+1
Google Cloud
Jan 2025
Report
17 pages
Characteristics and Implications of K-Contentization of Foreign Original Remakes: Focusing on Recent Drama Case Studies
Korean producers are increasingly using foreign-original remakes as a risk-management strategy to combine proven intellectual property with local production expertise for global OTT distribution.
The market has shifted from early, unofficial Japanese manga adaptations to a diverse 2020–2025 surge of genre-rich content sourced from the US, UK, France, Spain, and Sweden.
Successful adaptations, such as 'The World of the Married,' achieved peak viewership of 28.4% by prioritizing deep cultural translation over rigid adherence to the original source material.
Market Analysis
Investment
South Korea
+1
KOCCA – Korea Creative Content Agency
Jan 2025
Report
40 pages
The Gaming App Insights Report 2025: Unlocking Growth Opportunities for Mobile Marketers
The mobile gaming market is projected to reach $126.1 billion in revenue by 2025, driven by a shift toward hybrid monetization and AI-powered personalization.
Global install volume grew by 4% in 2024, but growth is geographically polarized with stagnation in North America and Europe contrasted by expansion in Latin America and the MENA region.
Global App Tracking Transparency (ATT) opt-in rates remain low at 37.9%, with the United States market stagnant at a 32% opt-in rate.
Market Analysis
Mobile
User Acquisition
+5
GamingReport
Jan 2025
Report
39 pages
State of the Game Industry
Job instability is widespread, with 10% of developers experiencing layoffs in the past year and 58% expressing concern over future job security.
Generative AI adoption is high, with 52% of studios using it company-wide, yet negative sentiment has risen to 30% due to ethical, IP, and displacement concerns.
Work-life balance is deteriorating, as the proportion of developers working over 50 hours per week increased from 8% to 13%, with half of the workforce viewing these hours as problematic.
Market Analysis
Employment
AI
+1
GDC
Jan 2025
Report
10 pages
Interview with Lee, Su-Hyun: South Korea
South Korea’s fashion industry is undergoing a comprehensive digital transformation (DX) that integrates generative AI for 3-D virtual prototyping, smart-factory automation, and data-centric marketing to reduce sample costs and lead times.
The adoption of on-demand production and digital traceability is being prioritized to meet carbon-neutral objectives and support circular-economy initiatives within the fashion value chain.
Smart apparel development is currently limited to functional niches in sports, healthcare, and disaster safety, with technical progress hindered by the durability of conductive fibers and the need for miniaturized, flexible battery solutions.
AI
Market Analysis
South Korea
KOCCA – Korea Creative Content Agency
Jan 2025
Report
7 pages
Interview with Keunkyo Kim, Head of Global Business at NC AI
NC AI is leveraging 14 years of MMORPG-based reinforcement learning and real-time processing expertise to expand from gaming into industrial sectors, including manufacturing, robotics, smart cities, and defense.
The company is developing a dual-track AI strategy that balances a 200-billion-parameter large language model with lightweight, edge-optimized multimodal diffusion models for field efficiency.
NC AI’s proprietary VARCO 3D engine enables the generation of physics-based 3D environments from text or images, while the open-source VARCO Vision 2.0 achieved over 10,000 downloads within ten days of release.
AI
South Korea
Market Analysis
+1
KOCCA – Korea Creative Content Agency
Jan 2025
Report
71 pages
State of AI Apps Report 2025
Generative AI applications experienced explosive growth in H1 2025, reaching 1.6 billion downloads and $1.2 billion in in-app purchase revenue.
Revenue growth significantly outpaced adoption, with a 200 percent increase in in-app purchase revenue and a 67 percent rise in downloads compared to H2 2024.
The user base is heavily skewed toward younger males, with approximately 60 percent of users being male and nearly 70 percent under the age of 35.
Market Analysis
AI
Monetization
+2
Sensor Tower
Jan 2025
Report
33 pages
The Future Of NPCs: What Gamers Demand From Next-Gen Characters
99% of gamers believe that integrating advanced AI into NPCs would positively impact gameplay, while 88% expect it to significantly improve overall immersion.
81% of players are willing to pay a premium for games featuring intelligent NPCs, and 79% report a higher likelihood of purchasing titles that utilize this technology.
78% of gamers indicate they would increase their playtime in titles featuring advanced, autonomous NPCs, suggesting a direct link between AI sophistication and player retention.
Market Analysis
Player Behavior
AI
+1
Inworld AI
Jan 2025
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