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Report
93 pages
State of Mobile 2023
Global mobile advertising expenditure is projected to reach $362 billion, maintaining an 18.5% five-year CAGR, while daily user engagement on apps has surpassed five hours.
Non-gaming verticals showed resilience with 11% growth in downloads, 9% in spend, and 14% in time spent, contrasting with a 5% decline in gaming consumer spend despite nearly 90 billion downloads.
TikTok leads non-gaming monetization with over $3 billion in 2022 revenue and an ARPU of approximately $0.85, driven by high-price in-app purchases.
Market Analysis
Global
Mobile
+1
data.ai
Jan 2023
Report
33 pages
Developer's Guide to the Chinese Market
The provided report content contains only a table of contents and introductory biographical information, lacking the substantive data, market figures, or specific industry insights required to generate a factual summary.
The document identifies Damian Jaskowski as the primary expert contributor, serving as the Expert PR Manager for East Asia at 11 bit studios and Chinese Market Coordinator at the Indie Games Poland Foundation.
The report is structured into three distinct parts, covering a step-by-step market guide and strategies for reaching a Chinese fanbase.
Market Analysis
China
Mobile
+1
Indie Games Poland Foundation
Jan 2023
Report
40 pages
Mobile Ad Creative Index: 2023
Multi-page ad experiences that integrate video, playable, and endcard elements increase install rates by approximately 20%.
Playable ads are the most cost-effective format for gaming with a CPI of $1.31, while native ads lead in entertainment at $1.88 CPI.
Video advertising costs on iOS are significantly higher than on Android, specifically in the finance sector where iOS costs ($10.66) are more than triple those of Android ($3.33).
Advertising
Monetization
Mobile
+1
Liftoff
Jan 2023
Report
25 pages
The State of Mobile Gaming in India: 2023
India’s mobile gaming market is projected to reach a value of $8.6 billion by 2027, supported by a user base of over 600 million active players.
In-app purchase revenue in the Indian mobile gaming sector is forecasted to reach $284 billion by 2026.
Retention is critical for profitability, as acquiring new customers is five times more expensive than retaining existing ones.
Market Analysis
Mobile
Casual
+5
AppsFlyer
Jan 2023
Report
11 pages
From Hyper to Hybrid: 2023 Follow-up
In-app purchase (IAP) activity grew significantly between 2022 and H1 2023, with revenue increasing by 23% on Android and 24% on Apple platforms.
On iOS, the United Kingdom, Canada, and Germany have displaced China and Saudi Arabia in the top five markets for installs, signaling a pivot toward Western regions.
Google Ads became the top-performing network for Android installs in H1 2023, while AppLovin reclaimed the leading position for iOS installs.
Market Analysis
Mobile
Hypercasual
+4
Tenjin
Jan 2023
Report
98 pages
Gametech Report Q1 2023: Global & MENAP Outlook
The MENAP gaming market is projected to reach $2.8 billion by 2026, growing at a 10% CAGR driven by mobile adoption and esports.
Generative AI in gaming is forecast to reach a $7.1 billion valuation by 2032, expanding at a 23.3% CAGR.
Global cloud-gaming infrastructure is projected to grow 250% by 2030, supported by the fact that 68% of studios already utilize AWS for Games.
Market Analysis
Esports
MENA
+1
Shorooq Partners
Jan 2023
Report
52 pages
Global Games Market Report: August 2023
The global games market is projected to reach $187.7 billion in 2023, reflecting a 2.6% year-on-year growth and a total player base of 3.38 billion.
Console gaming is the primary driver of 2023 market expansion, rebounding from previous development delays to help push total industry revenues toward a forecasted $212.4 billion by 2026.
Studios are increasingly adopting live-service monetization and generative AI to combat rising production costs and longer development cycles, despite ongoing legal and ethical uncertainties surrounding IP.
Market Analysis
Market Forecast
Global
+3
Newzoo
Jan 2023
Report
41 pages
Mobile Growth & Monetization Report 2023
77% of all player conversions occur within the first 14 days, making this initial window the most critical period for monetization.
Low-friction price points between $1.01 and $5.00 are the primary drivers of in-app purchase revenue, with virtual currencies and limited-time bundles accounting for over 56% of total IAP income.
Offerwalls are a major retention driver, as players who engage with them exhibit a 14% retention rate at Day 90 compared to only 3% for non-converters.
Monetization
User Acquisition
Player Behavior
+2
Unity
Jan 2023
Report
14 pages
State of Mobile Games: Cognitive and Psychological Benefits
Mobile games function as effective, scalable tools for mental well-being, with specific titles demonstrating significant positive effects on creativity (Colorize, d=1.17), focus (Sound Sky, d=0.90), determination (Nature Video, d=0.76), and calmness (Color Breathing, d=0.61).
Personality traits significantly dictate user engagement, as extraverts favor social and action-oriented games while introverts prefer relaxation-focused titles, and openness correlates with immersion and inspiration motives.
Game mechanics directly influence psychological outcomes: puzzle-centric titles consistently boost creativity and curiosity, whereas timed or competitive games are more effective at enhancing focus and grit.
Market Analysis
Player Behavior
Mobile
+2
Skillprint
Jan 2023
Report
15 pages
Five Key Mobile Game Genres in Asia and MENA
RPG titles are the dominant market force, generating 50% more revenue than the other four top genres combined and achieving the highest monetization score of 7.7.
Puzzle games command the largest download volume and highest engagement score of 6.0, though they suffer from low monetization and minimal esports relevance.
Battle Royale games lead the market in esports influence with a score of 9.5, despite generating the lowest total revenue among the five genres.
Market Analysis
Mobile
Asia
+1
Niko Partners
Jan 2023
Report
68 pages
The State of Mobile Gaming 2023: Mobile Gaming Market Trends and Top Titles in the U.S., Europe, and Asia
Global mobile gaming revenue declined 14% in 2022 from its 2021 peak, though total market size remains above pre-pandemic levels.
The hypercasual genre saw an 18% decline in downloads, while the hybridcasual model grew by 13% to reach $1.4 billion in revenue.
Live Ops are now critical to commercial success, accounting for 97% of revenue among top-grossing titles through features like character collection and social clans.
Market Analysis
Monetization
Mobile
+2
Sensor Tower
Jan 2023
Report
33 pages
Gaming Spotlight 2023: The Year in Review
Mobile gaming consumer spend is projected to decline 2% year-over-year to $108 billion in 2023, driven by macroeconomic instability, Apple’s App Tracking Transparency, and Chinese regulatory constraints.
Home console and PC/Mac gaming spending are bucking the mobile trend with projected growth of 3% and 4% respectively, fueled by improved hardware availability and subscription-based revenue models.
User acquisition is becoming more difficult and costly, forcing publishers to shift toward playable ads for action genres and diversify revenue through battle passes and subscriptions.
Market Analysis
Monetization
In-Game Advertising
+2
data.ai
Jan 2023
Report
50 pages
Mobile App Trends: 2023 Edition
The mobile app market reached a record half-trillion dollars in combined advertising and consumer spending in 2023, despite a 2% decline in consumer spending and a cooling of advertising growth to 14%.
Fintech in-app revenue surged by over 90% between late 2022 and early 2023, while e-commerce sessions grew by 12%.
After a difficult 2022 that saw a 12% decline in installs and a 9% drop in consumer spending, the mobile gaming sector showed early 2023 signs of recovery with a 10% increase in installs and an 11% rise in sessions.
Market Analysis
User Acquisition
Retention
+3
Adjust
Jan 2023
Report
50 pages
Mobile App Trends 2023: Japan Edition
Japan's mobile market recovered in Q1 2023 with a 12% surge in consumer spending to $4.65 billion, driven largely by the gaming sector's $3.14 billion contribution.
The Japanese advertising landscape is shifting toward Connected TV (CTV), with the market projected to reach 169.5 billion yen by 2025 as household ownership hits 30 million.
Fintech adoption is accelerating rapidly in Japan, highlighted by a 134% quarterly increase in installations for crypto-related applications.
Market Analysis
Player Behavior
Mobile
+1
Adjust
Jan 2023
Report
57 pages
Gaming Report 2023
To ensure financial viability, 70% of studios now integrate monetization and LiveOps within the first 30 days of development, contributing to a 33% increase in average game lifespans.
Development efficiency has accelerated, with 62% of indie developers now shipping titles in under a year by utilizing premade assets and reducing average developer hours.
Monetization models are shifting toward a balance between ad-supported structures and in-app purchases, supported by a 27% rise in battle pass adoption.
Market Analysis
Global
Mobile
+2
Unity
Jan 2023
Report
25 pages
The State of Mobile Gaming in India: A Look at India's Casual, Hyper-Casual, and Real Money Gaming App Industry Trends
The Indian gaming industry is projected to grow from $2.6 billion in 2022 to $8.6 billion by 2027, supported by a user base exceeding 300 million gamers.
The industry is facing a significant retention crisis, with 68% of users engaging with a gaming app fewer than ten times.
Following a pandemic-era surge where casual game installs rose 90% and RMG revenue grew 35% in April 2021, organic growth stabilized and declined throughout 2022.
Market Analysis
Player Behavior
Monetization
+2
MoEngage
Jan 2023
Report
32 pages
Mobile Gaming Loyalty Report 2023
Progression is the primary driver for both retention and in-app spending, while 'pay-to-win' mechanics and poorly received updates are the leading causes of player churn.
53% of mobile spenders concentrate their financial investment on a single title, even though 77% of spenders rotate between two to seven games weekly.
RPGs are the most loyal genre with a 75/100 Loyalty Index score, driven by deep gameplay loops and compounding monetization systems.
Market Analysis
Monetization
Retention
+3
Mistplay
Jan 2023
Report
32 pages
Hybridcasual Games Playbook (2023)
Hybridcasual games reached 5 billion downloads in 2022, contrasting with a 15% decline in traditional hypercasual downloads between 2021 and 2022.
Hybridcasual titles achieve a 54% Day 1 retention rate and a 9% Day 60 retention rate, significantly outperforming traditional hypercasual benchmarks.
Average session lengths for top-tier hybridcasual games reach 372 seconds, which is 160 seconds longer than hypercasual industry benchmarks.
Market Analysis
Game Design
Game Development
+4
Sensor Tower
Jan 2023
Report
17 pages
Mobile Games: State of the Market
Mobile gaming revenue and downloads declined globally in the first half of 2023, though the sector still accounts for 51% of total app revenue and 29.6% of total downloads.
The United States leads global mobile gaming revenue with $5.71 billion, while India holds the largest share of global downloads at 15.29%.
Platform performance remains split: Google Play dominates volume with 88.6% of total downloads, while the App Store captures 56.3% of total revenue.
Market Analysis
Mobile
Global
Apptica
Jan 2023
Report
23 pages
The State of Puzzle Games: 2023
The hybridcasual model has become the primary industry growth driver, with revenue surging approximately 430% between early 2022 and early 2023.
The Pair sub-genre experienced a significant shift toward hybridcasual monetization, which grew from 14.8% to 58.7% of its total revenue in just one year.
Established sub-genres including Real-Time, Chain, and Bubble Shooter faced double-digit declines in both download volume and revenue throughout the 2022–2023 period.
Market Analysis
Monetization
Mobile
+2
Sensor Tower
Jan 2023
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