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247 reports matching your filters
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Report
61 pages
State of Mobile Indonesia 2022
Indonesia’s mobile market saw 7.31 billion app downloads and 532 million hours of gaming in 2021, with daily usage reaching 5.4 hours per user.
Gaming remains the dominant category, with 325 million downloads generating $1,000 per minute of engagement, led by titles like Higgs Domino, Free Fire, and Mobile Legends: Bang Bang.
Finance app adoption surged 82% year-over-year to 400 million downloads, with neobanks like Jenius recording a 12% increase in monthly active users.
Market Analysis
Mobile
Monetization
data.ai
Jan 2022
Report
61 pages
The New Destination to Reach Global Gamers: The 2021 Global Mobile Gamers Whitepaper
The global mobile gaming market generated $93.2 billion in 2021 and is projected to reach $126.1 billion by 2024.
Mobile gamers active on TikTok install 50% more games, play 36% longer, and are 66% more likely to make in-game purchases than non-users.
While players primarily game to relax or pass time, long-term monetization is driven by progression-based incentives like unlocking content and bypassing difficult levels.
Market Analysis
Player Demographics
Mobile
+2
Newzoo
Jan 2022
Report
30 pages
Newzoo Trends to Watch 2022: Games, Esports, Live Streaming, Cloud and the Metaverse
The global games industry generated $175.9 billion in 2021, with the Asia-Pacific region contributing $88.2 billion and maintaining an 8.7 percent compound annual growth rate.
Publishers are shifting away from explicit NFT branding due to player backlash and regulatory scrutiny, opting instead to experiment with 'NFT-like' features under alternative labels.
Legal pressure on Apple and Google is expected to force a relaxation of app-store steering rules, potentially creating new payment pathways that will alter distribution economics.
Market Analysis
Monetization
Web3
+3
Newzoo
Jan 2022
Report
70 pages
State of Mobile: Germany 2022
The German mobile market reached $4.0 billion in consumer spending in 2021, marking a 72% increase over two years.
Gaming remains the primary economic driver, generating $2.8 billion in revenue and accounting for over 70% of total app spending, led by titles like Genshin Impact and Coin Master.
Daily mobile engagement reached 3.4 hours per user, with social and video applications capturing 60% of that time.
Market Analysis
Monetization
Mobile
+1
data.ai
Jan 2022
Report
56 pages
Data for Mobile Gaming 2022-2024
Mobile gaming revenue growth is consistently outpacing download volume across iOS and Android platforms between 2022 and 2024.
In-game advertising has overtaken traditional in-app purchases as the primary revenue stream for mobile developers.
The United States, China, and Japan remain the dominant global revenue generators, while Brazil has reached over 90% smartphone gaming penetration across all demographics.
Market Analysis
Monetization
In-Game Advertising
+2
Google
Jan 2022
Report
18 pages
Hyper-Casual Games Benchmark Report
Median CPI for hyper-casual games reached an all-time high of $0.42 in Q4 2022, signaling a significant increase in user acquisition costs.
Median CPL rose to $0.20 on both Android and iOS in Q4 2022, with Android costs increasing by $0.05 and iOS costs by $0.17 compared to Q3.
iOS consistently outperforms Android in player retention, with top-tier games achieving 45% day-1 retention on iOS compared to 38% on Android.
Monetization
User Acquisition
Tenjin
Jan 2022
Report
1 pages
Ad Monetization Insights for Mobile Game Developers 2022
Advertising accounts for 54% of total revenue across the mobile game markets surveyed in 2022.
Effective monetization requires integrating ad revenue, in-app purchase data, and cost metrics to accurately calculate ROI, ROAS, and LTV.
Key regional markets for mobile game monetization include Germany, Japan, South Korea, Canada, and Indonesia.
Monetization
Advertising
Global
+1
Tenjin
Jan 2022
Report
24 pages
In-Game Events Snapshot: November 2021
Seasonal in-game events are a standard industry practice, utilized by 90% of the top 100 grossing mobile titles to drive player retention and monetization.
External brand collaborations are a major growth area, appearing in 42% of top US iOS games, 51% of top Chinese games, and 62% of top Japanese games.
Strategic event implementation can drive massive revenue spikes, such as Genshin Impact’s Lantern Rite event increasing daily revenue from $200,000 to over $1.25 million.
Monetization
Live Ops
Retention
+1
GameRefinery
Nov 2021
Presentation
55 pages
FY2021 Presentation Material
CyberAgent achieved record-breaking FY2021 performance with 666.4 billion yen in consolidated sales and a 104.3 billion yen operating profit, representing a more than threefold increase.
The Game business was the primary profit driver, recording 68.6% year-over-year growth fueled by the commercial success of Uma Musume Pretty Derby.
WINTICKET captured 25% of the Keirin online betting market and tripled its transaction volume, significantly contributing to reduced operating losses in the Media segment.
Market Forecast
Monetization
Advertising
+1
CyberAgent
Oct 2021
Report
26 pages
Mobile Game Genre Report: Puzzle Games
The global mobile puzzle game market generated $6.9 billion in 2020, with the United States leading at $2.0 billion, followed by Japan at $1.2 billion and China at $0.9 billion.
Puzzle games account for 8% of total mobile game revenue and represent the most popular genre across the United States, United Kingdom, Japan, and South Korea.
Western markets favor casual experiences and in-app advertising (IAA), whereas Eastern markets demonstrate a higher propensity for in-app purchases (IAP) and complex mechanics like gacha systems.
Market Analysis
Monetization
Mobile
+3
Newzoo & Pangle
Aug 2021
Report
58 pages
Casual Puzzle Category Review 2021
The Puzzle & Decorate sub-genre has overtaken Classic Match-3 as the primary revenue driver, led by titles like Project Makeover and Royal Match that utilize narrative-driven 3D customization.
The Merge sub-genre is the fastest-growing segment, achieving a 498% four-year compound annual growth rate and a 44% revenue increase over 18 months.
Market consolidation remains high in the Puzzle & Decorate segment, where Playrix and AppLovin control 88% of total downloads and revenue.
Market Analysis
Monetization
Puzzle
+1
Sensor Tower
Jul 2021
Report
40 pages
India: Mobile Market Spotlight: A Booming Mobile Economy
India is a global mobile-first leader, ranking second in total app downloads with 24 billion installs in 2020, a 28% year-over-year increase.
India became the world's largest market for game downloads in the first half of 2021, accounting for nearly 20% of global installs.
Daily mobile usage per user surged from 3.3 hours in 2019 to 4.8 hours by Q3 2021, fueled by pandemic-driven engagement.
Market Analysis
Player Behavior
Monetization
+2
data.ai
Jun 2021
Report
20 pages
Match3 Genre Snapshot: US iOS (May 2021)
As of May 2021, the Match3 subgenre accounts for approximately 16% of total US iOS mobile gaming revenue.
No new Match3 titles entering the top 500 grossing rankings over the last 18 months utilize standard swapping mechanics, indicating a shift toward gameplay diversification.
Modern Match3 success is increasingly driven by meta-layers, specifically decoration and customization features seen in titles like Royal Match and Project Makeover.
Market Analysis
Monetization
Live Ops
+5
GameRefinery
May 2021
Report
24 pages
In-Game Events Snapshot
Seasonal events are a standard industry practice, utilized by 90% of the top-grossing 100 mobile games to drive player re-engagement and revenue spikes.
Brand collaborations are a significant growth lever, appearing in 62% of top-100 games in Japan, 51% in China, and 42% in the US.
High-profile collaborations, such as Sky: Children of the Light’s Kizuna AI partnership and Genshin Impact’s Lantern Rite, have demonstrated the ability to generate multi-million dollar daily revenue surges.
Monetization
Live Ops
Global
GameRefinery
Jan 2021
Report
31 pages
Social Casino Gaming Apps Report
The social casino market is projected to grow from $6.2 billion in 2020 to $7.5 billion by 2026, though high barriers to entry and market saturation make scaling difficult for new entrants.
Acquisition costs vary significantly by platform, with iOS CPI reaching $11.09 compared to $5.00 on Android, while Latin America offers the lowest entry point at $1.43 per install.
Developers are increasingly adopting 'mid-core' features to drive engagement, with battle pass integration growing from 5% to 36% adoption in a single year.
Market Analysis
Monetization
Social Casino
+1
Liftoff
Jan 2021
Report
26 pages
Gaming Spotlight 2021: The Year in Review
Mobile gaming is the dominant market force, with 2021 spending projected to reach 2.9 times that of PC/Mac and 3.1 times that of home consoles.
Pandemic-driven engagement peaked in Q1 2021 with over 1 billion weekly game downloads, a 30% increase over pre-pandemic levels, and weekly consumer spending rising 40% to $1.7 billion.
Cross-platform play and real-time social features are now essential for engagement, as evidenced by the success of titles like Roblox and Genshin Impact.
Market Analysis
Monetization
Global
+1
data.ai
Jan 2021
Report
30 pages
Mobile Game Genre Report: Role-Playing Games 2021
Mobile RPGs generated $18.5 billion in 2020, representing nearly 25% of total mobile gaming revenue.
The market is heavily concentrated in East Asia, with China, Japan, and South Korea accounting for over 70% of global RPG earnings.
Approximately 50% of top-performing RPG titles rely on established intellectual properties, such as the Marvel franchise, to drive player acquisition and revenue.
Market Analysis
RPG
Mobile
+5
Pangle
Jan 2021
Report
19 pages
The Modern Mobile Gamer: 2021 Gen Z Edition
Mobile is the dominant gaming platform for Gen Z, with 86% of the demographic using smartphones for gaming compared to only 42% who use consoles.
Rewarded advertising is the most effective engagement strategy for this group, with 54% preferring rewarded ads and 53% engaging with them, significantly outperforming Instagram (38%) and TikTok (23%).
The COVID-19 pandemic significantly accelerated mobile gaming adoption, with 71% of Gen Z respondents reporting increased mobile gameplay during 2020.
Player Demographics
Player Behavior
Monetization
+2
Tapjoy
Jan 2021
Report
24 pages
Games Marketing Insights for 2021
The pandemic triggered a significant expansion of the gaming audience, adding 28 million mobile players in the US and 8.6 million in the UK by July 2020.
New gamers represent a high-value segment with a greater propensity for in-game purchases compared to veteran players, who increased their playtime but decreased their spending.
Brand familiarity is critical for acquisition, as fewer than 25% of players in the US, UK, and Germany are willing to try games they have not heard of previously.
Market Analysis
Player Behavior
Monetization
+1
King
Jan 2021
Report
10 pages
Deconstructing the Superstars: The Metrics Behind Hyper-Casual Games 2020 Industry Snapshot
A Day 1 retention rate of 40% serves as the critical threshold for commercial viability, with titles failing to meet this benchmark requiring immediate iteration or abandonment.
European markets lead global engagement, with France, Germany, Italy, and the Netherlands achieving a 49% Day 1 retention rate.
Japan exhibits the highest average playtime at 63 minutes, significantly outperforming the United States at 43 minutes and China at 27 minutes.
Market Analysis
Player Behavior
Monetization
+3
GameIntel
Jan 2021
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