The Elder Scrolls: Blades

Cross-Platform Gaming: Bridging Mobile and PC/Console

Mobile's reach and PC/console's premium depth are the two forces shaping the 2025 gaming market, and publishers that connect them through deliberate cross-platform design are best placed to grow.

• Mobile remains the primary driver of scale with 52 billion projected downloads and $82 billion in in-app purchase revenue for 2025, while PC and console segments generate over $12 billion from 1 billion units sold.
• Unified cross-platform ecosystems, exemplified by titles like Genshin Impact and Delta Force, significantly improve player retention by enabling seamless progress synchronization across devices.
• Publishers should adopt one of four strategic models—companion apps, 'lite' discovery versions, adapted standalone experiences, or full cross-play—to bridge the gap between mobile reach and PC/console engagement.