Stranger Than Heaven

Major Questions in SEGA SAMMY Management Meeting 2025: Summary

The 2025 SEGA SAMMY Management Meeting focused on the group’s strategic trajectory, emphasizing the integration of recent acquisitions, the evolution of its transmedia IP strategy, and the long-term growth of its gaming and entertainment segments.

• SEGA SAMMY is implementing a 'mille-feuille' revenue model to balance high-margin repeat sales, licensing, and free-to-play income, aiming to mitigate the volatility of new game releases.
• The company has allocated a strategic investment framework of 80 billion yen to pursue further M&A opportunities that align with its long-term growth objectives.
• Management has set a target for the gaming business to become a core revenue driver alongside traditional segments by 2030.