Sonic Adventure

Sega’s Resurgence on Streaming with Sonic, Yakuza, and Persona

This document analyzes Sega's resurgence in the video game industry, particularly its performance on live-streaming platforms throughout 2024, and outlines its strategies for future growth.

• The SEGA SAMMY Group significantly increased its financial performance, growing sales from ¥277.7 billion in 2020 to ¥467.8 billion in 2024.
• Sega maintains a consistent baseline of approximately 18 million hours watched per quarter on live-streaming platforms, peaking at 42.8 million hours in Q1 2024 following the release of Like a Dragon: Infinite Wealth.
• Like a Dragon: Infinite Wealth has become a primary driver for the publisher on streaming platforms, generating 15.2 million hours watched since its January 2024 release.