SimTower

Casual LiveOps Report: H1 2025

The casual mobile gaming market experienced modest growth during the first half of 2025, characterized by a 3.6% increase in global revenue and a 6% rise in downloads.

• The casual mobile gaming market grew by 3.6% in revenue and 6% in downloads during H1 2025, with legacy titles dominating as only 11% of top-grossing games were released within the last two years.
• Hypercasual games experienced a 111% revenue surge in H1 2025, driven by a strategic pivot toward deeper monetization mechanics.
• LiveOps has become an industry standard, with 82% of top-grossing titles running at least one event to drive retention through recurring mechanics like win streaks and resource-depletion challenges.