Royal Match
Game
Documents about Royal Match
Report58 pages
Casual Puzzle Category Review 2021
The casual puzzle market experienced a period of significant expansion and structural transformation between 2020 and mid-2021, characterized by a 17% increase in monthly revenue and a surge in successful new releases.
- The Puzzle & Decorate sub-genre has overtaken Classic Match-3 as the primary revenue driver, led by titles like Project Makeover and Royal Match that utilize narrative-driven 3D customization.
- The Merge sub-genre is the fastest-growing segment, achieving a 498% four-year compound annual growth rate and a 44% revenue increase over 18 months.
- Market consolidation remains high in the Puzzle & Decorate segment, where Playrix and AppLovin control 88% of total downloads and revenue.
Sensor TowerJul 2021
Report20 pages
Match3 Genre Snapshot: US iOS (May 2021)
The Match3 subgenre remains the most lucrative segment within the US iOS mobile gaming market, accounting for approximately 16% of total regional revenue.
- As of May 2021, the Match3 subgenre accounts for approximately 16% of total US iOS mobile gaming revenue.
- No new Match3 titles entering the top 500 grossing rankings over the last 18 months utilize standard swapping mechanics, indicating a shift toward gameplay diversification.
- Modern Match3 success is increasingly driven by meta-layers, specifically decoration and customization features seen in titles like Royal Match and Project Makeover.
GameRefineryMay 2021
Report30 pages
Mobile Ad Creative Report: August 2021
Mobile gaming creative trends in August 2021 centered on humanizing digital experiences and leveraging high-profile cultural partnerships.
- Mobile gaming ads in August 2021 shifted toward high-fidelity, narrative-driven content featuring real-world celebrity partnerships, such as Garena Free Fire’s collaboration with Dimitri Vegas & Like Mike and Call of Duty Mobile’s integration of Ozuna.
- Top-performing creatives are increasingly moving away from pure gameplay footage in favor of cinematic storytelling, anniversary-themed promotions, and interactive elements like Buzzfeed-style quizzes.
- Psychological triggers remain a core engagement strategy, with 'fail-state' ads—demonstrating a player losing a level—continuing to drive performance for titles like Royal Match and Evony.
Sensor TowerJan 2021