Pokémon GO
GameBy Niantic Labs · Released Jul 6, 2016
Documents about Pokémon GO
Article
Pokémon GO Becomes the Fastest Mobile Game to 10 Million Worldwide Downloads
Pokémon GO established a new industry benchmark for rapid user acquisition upon its release in July 2016.
- Pokémon GO set a record by reaching 10 million worldwide downloads in just seven days following its July 5, 2016 launch.
- The title surpassed the previous record-holder, Supercell's Clash Royale, which took nine days to reach the 10 million download milestone.
- Other major titles lagged significantly behind Pokémon GO's pace, with Candy Crush Jelly Saga taking 12 days and Angry Birds 2 taking 19 days to reach 10 million downloads.
Sensor TowerJul 2016
Article
Mobile Users Are Spending More Time in Pokémon GO Than Facebook
The rapid adoption of Pokémon GO in July 2016 demonstrated significant shifts in mobile user engagement patterns. By analyzing proprietary usage data from the U.S.
- As of July 11, 2016, the average iPhone user spent 33 minutes per day in Pokémon GO, surpassing the daily engagement time of Facebook (22 minutes) and Snapchat (18 minutes).
- Pokémon GO reached 15 million total installs across the App Store and Google Play shortly after its U.S. launch.
- While Pokémon GO outperformed major social media platforms in daily engagement, it trailed other mobile gaming titles, such as Game of War (nearly 2 hours) and Candy Crush Saga (43 minutes).
Sensor TowerJul 2016
Article
COVID-19 as Game Changer for Augmented Reality Game Players: Mixed Methods Survey Study
The global pandemic fundamentally altered the engagement patterns of augmented reality game players, serving as a catalyst for maintaining physical activity and mental stability during periods of restricted movement.
- Nearly 50% of the 1,332 surveyed players of location-based games like Pokémon GO and Harry Potter: Wizards Unite identified these titles as their primary motivation for leaving home during 2020 lockdowns.
- Frequent engagement with augmented reality games showed a positive correlation with higher self-reported mental well-being scores, acting as a protective factor against pandemic-related isolation and anxiety.
- Developers successfully maintained user bases by rapidly pivoting to 'play-at-home' mechanics, which removed the necessity of visiting specific physical landmarks to complete core gameplay loops.
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