My Perfect Hotel

Mobile Game Market Review October 2023

The mobile gaming market in October 2023 was characterized by a heavy reliance on seasonal Halloween content and innovative social features to drive monetization and engagement.

• Live operations and seasonal content, particularly Halloween-themed events and crossover collaborations, were the primary drivers for revenue and engagement across casual and midcore mobile titles in October 2023.
• Casual games are increasingly integrating social and competitive features to sustain retention, exemplified by Pokémon Go’s four-player party system and Eggy Party’s social-focused 'Pedestrian Street' mode.
• The midcore sector continues to rely on long-term live service strategies, evidenced by Monster Strike maintaining top-tier status in Japan through its 10th-anniversary celebrity and anime collaborations.