My Little Pony

The D&D company is spending $1bn making video games, and none of them are games-as-a-service

Hasbro is currently executing a decade-long, $1 billion investment strategy to expand its footprint in the video game industry.

• Hasbro is executing a $1 billion, decade-long investment strategy to expand its video game footprint, explicitly rejecting the games-as-a-service (GaaS) model in favor of premium, single-player experiences.
• The company is prioritizing high-quality, 40-to-50-hour traditional PC and console titles to avoid the high volatility and low success rates associated with GaaS.
• Hasbro’s portfolio strategy divides development between internal studios for core brands like Dungeons & Dragons and Magic: The Gathering, and external partnerships for casual or mobile properties like Monopoly Go.