Kamen Rider

Analyst Bulletin: Mobile Game Market Review March 2021

The March 2021 mobile game market review provides a comprehensive analysis of industry trends, feature updates, and new title performances across the United States, China, and Japan.

• The Battle Pass model continues to gain traction as a primary tool for boosting retention and monetization, with games like House of Fun: Casino Slots 777 and The Seven Deadly Sins: Grand Cross implementing or revamping these systems in March 2021.
• Major mobile titles are increasingly integrating complex, multi-stage event mechanics, such as Genshin Impact’s Windblume Festival, which combined storyline quests, cutscenes, and mini-games, and Star Wars: Galaxy of Heroes’ two-week Conquest mode.
• Collaborations remain a high-impact strategy for driving engagement, exemplified by Two Dots’ word-puzzle event with Chobani and Kotodaman’s trivia-based collaboration with the Demon Slayer anime franchise.