Homescapes
Game38 documents
Documents about Homescapes
Article
Playrix Revenue Is Now $20.4 Million Weekly
Playrix has established itself as a dominant force in the mobile gaming industry, driven by the success of four core titles: Homescapes, Gardenscapes, Township, and Fishdom.
- Playrix generates $20.4 million in weekly revenue across the Apple App Store and Google Play.
- The company's primary revenue drivers are four major titles: Homescapes, Gardenscapes, Township, and Fishdom.
- In-app purchases account for over 97% of total revenue, with advertising contributing less than 3%.
AppticaApr 2019
Article
Best of Casual: Apptica Report on Top Advertisers 2018
The 2018 analysis of the casual mobile gaming sector identifies the most active advertisers based on ad impression volume.
- The top five most active casual game advertisers in 2018 were Bubble Shooter (Happy Dragon Inc), Coin Master (Moon Active), Homescapes (Playrix), Gardenscapes (Playrix), and Candy Crush Saga (King).
- Quarterly leadership in ad impressions shifted throughout 2018, with Coin Master leading Q1, Homescapes dominating Q2 and Q3, and Bubble Shooter (Happy Dragon Inc) taking the lead in Q4.
- Playable ads were identified as the top-performing ad format for casual game user acquisition strategies in 2018.
AppticaJan 2019