Fishing Clash

🎯 The DEFINITIVE Guide to D2C in 2026: Real Numbers from 8 Studios

Direct-to-consumer (D2C) strategies have evolved from experimental tactics into a fundamental pillar of financial performance for the global gaming industry.

• Major studios like Playtika, SciPlay, and Ten Square now generate between 27% and 44% of their total revenue through independent D2C channels.
• Transitioning to direct-checkout web stores allows developers to bypass standard platform fees, significantly increasing profit margins by reclaiming revenue shares previously lost to app stores.
• Studios must prioritize habituating players to web store environments immediately to mitigate the impact of evolving platform policies and future regulatory risks.