Fallout Shelter
Game14 documents
Documents about Fallout Shelter
Article
Fallout Shelter: Is Its Success Sustainable?
This analysis evaluates the long-term commercial viability of the mobile game Fallout Shelter following its rapid ascent to the top of the iOS US grossing charts in June 2015.
- Fallout Shelter has a Game Power Score of 81, which is above the average of 74 for the top 200 grossing games, but insufficient to reliably sustain a top 10 position.
- Only 8% of mobile games with a Game Power Score similar to Fallout Shelter have successfully maintained a position in the top 10 grossing charts.
- Sustaining a top 10 grossing position typically requires a Game Power Score of 90 or higher, as evidenced by benchmarks like Clash of Clans (94), Candy Crush Saga (91), and Game of War (90).
GameRefineryJun 2015
PocketGamer.biz13 min
E3 2015 and lessons from Fallout Shelter's success
The release of Fallout Shelter during Bethesda’s E3 2015 press conference serves as a case study for the evolving relationship between traditional console gaming and the mobile market.
- Bethesda's 2015 E3 strategy demonstrated that leveraging established console IP can effectively disrupt Western mobile top-grossing charts.
- The simultaneous announcement of Fallout Shelter alongside Fallout 4 successfully utilized brand equity to drive immediate, high-volume user acquisition on iOS.
- Fallout Shelter achieved top-ten chart performance despite conventional gameplay mechanics, bolstered by strategic promotional support from Apple.
PocketGamer.bizJun 2015