Europa Universalis IV

Game Audience Profiles

The primary objective of this analysis is to establish a framework for profiling video game audiences by correlating specific game titles with player demographics and psychological motivations.

• Quantic Foundry analyzed data from over 100,000 gamers to create specific audience profiles by mapping demographic data and motivation scores against individual game titles.
• The audience for Europa Universalis IV is predominantly male and scores high on strategy-based motivations while scoring very low on excitement-based, fast-paced gameplay.
• Candy Crush players are primarily female and older than the average gamer, with a strong focus on completion-based motivations and low engagement with other gaming factors.