Zoned Signs Partnerships With Topgolf, DairyMax, and More

Key insights

6 takeaways

01
Zoned, a gaming-focused marketing agency owned by GameSquare, has secured new partnerships expected to generate $3 million in revenue.
02
The agency is launching extensive marketing campaigns for Topgolf and DairyMAX as part of its new business growth.
03
Zoned is also developing upcoming projects with various global sports, media, and entertainment companies, though specific names and financial terms for these deals remain undisclosed.
04
The company attributes its recent momentum to organizational shifts, including the promotion of Carlos Tovar to president and a strategic focus on Unreal Editor for Fortnite (UEFN) campaigns.
05
DairyMAX, a non-profit regional dairy council, has maintained a professional relationship with GameSquare and its properties since 2021.
06
Topgolf, which is currently undergoing a formal strategic review that may lead to a potential spinoff, is a key partner in this new revenue-generating initiative.

Summary

Zoned, a gaming-focused marketing agency owned by GameSquare, has secured a series of new brand partnerships that are projected to generate $3 million in revenue. These agreements include comprehensive marketing campaigns for Topgolf and DairyMax, alongside additional upcoming collaborations with various global sports, media, and entertainment entities. While the specific financial terms and durations of these individual contracts remain undisclosed, the agency attributes this growth to a refined go-to-market strategy and an increased focus on youth-oriented engagement.

The agency’s recent success is linked to several internal organizational shifts, most notably the promotion of Carlos Tovar to president. These changes have allowed Zoned to better leverage GameSquare’s broader technology infrastructure and intellectual property to assist brands in navigating the complex gaming marketing landscape. A significant driver of this momentum is the agency’s continued expansion of marketing campaigns utilizing the Unreal Editor for Fortnite (UEFN).

These partnerships represent a continuation of existing industry relationships, such as the ongoing collaboration between DairyMax and GameSquare properties that dates back to 2021. For Topgolf, the partnership arrives as the company undergoes a formal strategic review of its driving range segment, which may involve a potential business spinoff. By focusing on these high-profile brand integrations, Zoned aims to solidify its position as a key intermediary for global brands looking to reach younger demographics through interactive gaming environments.