Annual Report: Individual Ambassador Programme 2023-2024

Key insights

6 takeaways

01
The programme grew from 43 Ambassadors at its 2016 launch to 2,257 Ambassadors in 79 countries.See it on page 4
02
Keywords Studios has partnered with Women in Games since 2021 to support the Individual Ambassador Programme.See it on page 4
03
Ambassador-only event registrations were 37% from the UK and 24% from the USA/Canada.See it on page 10
04
57.1% of survey respondents said they definitely feel more confident after attending sessions.See it on page 10
05
The Ambassador-led GDC Mixer in March 2024 had 200 sign-ups and was the second year of the event at GDC.See it on page 23
06
The Girls in Games campaign targets girls and young women under 25 and aims to address barriers such as the lack of female role models.See it on page 39

Summary

The report includes a highlight reel of some Individual Ambassador activities from October 2023 to October 2024. It presents the programme's growth, from 43 Ambassadors at its 2016 launch to 2,257 Ambassadors in 79 countries today, according to the CEO's message. Keywords Studios has sponsored the programme since 2021. The report includes a country list, Ambassador-only website and event insights, and a month-by-month review of Ambassador-led events, from Seattle networking nights to GDC mixers, Gamescom picnics and She Jams. It includes a future outlook on the Girls in Games campaign for girls and young women under 25.

The report gives Ambassador-only event insights, including registrations from 2021 to 2024 and a regional breakdown of registrations. Registrations are 37% from the UK, 24% from the USA/Canada, 18% from Europe, 12% from Asia and 8% from the rest of the world. Survey results cited in the report show that 57.1% of respondents answered "Yes definitely!" when asked whether they feel more confident after attending sessions, and 42.9% answered "A bit".

The programme's onboarding highlights include more rigorous acceptance guidelines for Ambassadors and the offboarding of inactive Ambassadors. The report also describes the #WomenInGamesGivingBack campaign in December 2023, which invited Ambassadors to share knowledge and opportunities on social media. The GDC Mixer in March 2024 drew 200 sign-ups, the second year of that event at GDC.