Women in Games
UK-based nonprofit (Women in Games WIGJ) working for gender equity in the games industry and esports, through ambassadors, events, guides and research.
Documents
The Drop-Off: Women in Games from Players to Power and Capital
Dr Marie-Claire Isaaman, CEO of Women in Games, authored this 2026 insight report on funding and investment data gaps in the games industry, drawing on UK, European and global sources.
- Women make up around half of players globally, but their share of the industry's workforce, senior roles, and executive positions falls at each stage.
- Women hold only around 16% of executive positions within major global games companies, according to the 20-first 2020 analysis.
- The report states that only around 2-5% of funding goes to women-led businesses, though no games-specific dataset currently tracks this.
The Women in Games Manifesto
The Women in Games Manifesto is a declaration of intent from Women in Games (WIG), a UK-founded non-profit with global reach that works to build a fair playing field for women and girls in games and esports.
- Women represent nearly half of all players but remain under a third of the workforce, which the manifesto describes as systemic rather than inevitable.
- WIG operates through five spheres of action, and its community connects through Ambassador Networks of over 2,600 ambassadors across 88 countries.
- The manifesto states that women's economic equality is good for business and good for games.
Annual Report: Individual Ambassador Programme 2023-2024
The report includes a highlight reel of some Individual Ambassador activities from October 2023 to October 2024.
- The programme grew from 43 Ambassadors at its 2016 launch to 2,257 Ambassadors in 79 countries.
- Keywords Studios has partnered with Women in Games since 2021 to support the Individual Ambassador Programme.
- Ambassador-only event registrations were 37% from the UK and 24% from the USA/Canada.
The Women in Games Manifesto: 2023
Women in Games (WIG) is a UK-based non-profit with a global reach that works to build a fair playing field for women and girls in games and esports.
- The document reports that 72% of female gamers experience toxicity in gaming, citing the long-running Female Gamers Survey by Bryter.
- In the 2022 Bryter survey, 1 in 4 women said they were reluctant to identify as a real gamer.
- Only 38% of female gamers feel there are adequate processes in place to deal with toxicity in gaming, according to the document.
Fair Playing Field: Women in Leadership
Women in Games, a UK not-for-profit supporting women in the global games and esports industries, published a second edition of its guide 'Building a Fair Playing Field', produced with support from ISFE and InGAME.
- The authors cite Ukie research showing the games workforce has a lower percentage of women than the overall workforce, where women are around 48%.
- The authors cite EGDF data placing women at 20% of the workforce among European developers.
- Citing GDC's 2021 Annual Report, only 21% of those working in the games studios surveyed presented as women.
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