Why you should be releasing mobile games in Brazil and Mexico

botanist let's go completely to the other side and talk about Latin America so Who am I and why you were going to talk about it so I'm Brazilian from Brazil Sao Paulo study their game developed the nasties degree had my own studio back then developed me free to play mobile games it was quite fun until there's no money because I'm from Latin America report what I was already experiencing work with big partners like saying a blackberry at the time which was very huge there and we started getting to know about what is free to play it doesn't work where we live after that I moved to Mexico to work at a very small company old square enix you heard yeah its final fantasy something like that you know work there for about a year and a half publishing games in Latin America and then that was for me like going to university because then I really learned what was the market how to launch free-to-play why is free to

play especially the RPG genre and if that works in that area after that I moved through chillin santhiago right down the end of the world stopped work with I need about a minute if that works in Latin America as well so if I worked with big companies like Activision also i fought Nickelodeon show also for some big brands and how did it work and then right now since my dream was always through Europe I kind of switched things and I live in hamburg just great because reigns and it's cold all the time some reason is very happy for irony but now I am working with RPG of ladies there but I'm going to talk about all knowledge i have from the other previous jobs i had so what is Latin America do I have any body from 11 great so yeah it's exactly this it's all green it's all summer and it's all pretty it's all on the beach and yeah some pyramids

and stuff but we also work trust me even though it's quite hot and I'm going to share with you guys some number since I only have 15 minutes to do all this and I know we're very late so I'll keep up and I know you can't really see but I wanted to show this this is the new zoo research of the top 100 countries by aim revenues and these are all Latin countries that made to the top a hundred Latin countries image the top 100 all around the world on game revenues add this is quite surprising as well for me Brazil on number 11 yay not top 10 yes but presume only last year alone make 1 1.5 billion dollars in games and I might that's quite a number for a country that is velopment and like our friends were talking here about India we also have

painted methods that we have problems not everybody its credit card know everybody has a smart phone internet this war so you're like play your game on the wifis ok not have to commute you run you turn off so that it doesn't eat your data then you go back to the other Wi-Fi 13-point so that's something that really happens for all the time mexico number 13 with almost 1.2 billion so there are two big big players around there argentina number 22 we're almost half they're so moving forward and these are some other interesting numbers from these whole research Latin America holds nine point thirty percent of the whole global corporation that was taken into consideration so I was ten percent there of the gaming population including every single continent a tempo fifty-eight percent of internet population which also includes the whole globe so I think quite an interesting number and all

those five percent of the total revenue of game last year this is only last year so I think needless to say there is a very great potential for growth and it's coming and now I'm going to show you some stores tax or what the consumer what they play but we are getting there and I say we Latins are getting there and I think it's quite interesting to see that other countries that like India I know all the was there we're all coming growing together and money is there I was in Russia last year for another confident that was actually very cool as well and it was great to see how they are also very big very powerful and we're all growing so be careful grace for taking over okay so some some more statements over here this is Brazil and I really like this graph because it's just a summary off the whole research for focus on this country and I really love this big big

number here fifty-six percent is the percentage of gamers actually spend money and for Brazil that's great because we have huge problems with piracy so especially on the console side back then and PlayStation 2 or everything was like oh part games that was awesome because then we have spent five hey eyes which is our currency instead of 300 of course you want to buy a Playstation 4 today in Brazil you'll probably spend around two thousand dollars but true I'm not lying so that's why I wouldn't there anyone to have to play by a Playstation but anyway so there are fifty six percent of the gaming population that's actually spend money on means and then talk about Mexico it's even higher Mexico has less people in Brazil but they spend more in terms of per person so sixty-two percent of gamers spend money there and again I lived there affray and a half it was quite impressive to see that of course

with all the violence and I'm not gonna lie you know you cannot get your iphone in on the street hey I'm playing here yeah a question classes awesome you get stolen so and even with that there's an impressive number you know that people actually play they can you they have their phones candy crush all over the place my mom is very addicted as well anyway it's moving on an overview so this is a any data from iOS and this is what we're consuming right now Argentina Brazil Chile Colombia and Mexico and Peru free pay and grossing and here are the stats for the android store and i'm going to get summary so conclusion what does that mean right it means that we have all the drama because talk log we have lots of dancing so it's Firefly there what sad facebook message so we like to talk we'll have to socialize and you do like to dance now supposed to be funny I

brakes were funny well anyways uh what we do played and familiar icans for you have you seen these games before so it's the same we do play the same but there is this great difference is that there for example plants plants was downloaded more than seven million times and there's almost 9 million in total revenue in Brazil only last year so that's a lot of money to think about one app that's one app and if you talk about candy crush it was downloaded over 30 million times in latin or 30 million times and 07 million total review you see that a force or different profiles of expenditure a different for crossing players and it's something about culture as well why would you pay you it's free oh maybe I'll just try 150 times and this time i will pass a few confident and so they're really persistent trusting but they do spend money eventually and these culture of in-app

purchase and you know they're getting there and I think classic clients bruising to the numbers so it's a secret and I think it's not very different than what they were talking here before about India and probably a lot of all the places of course Brazil should be if you're going to Latin America you want to publish your game there you want to make money you there at all you should really focus on Brazil Mexico also very important but really do that we already have the 4g technology there people consume there's unlimited data plan as well trust me they spend three thousand on an iphone what they do they pay in 24 months but that's even more important than having it to you right now so they really go for the smartphone and one thing that was interesting in Brazil the carriers are very expensive of course so people have born in my phone exactly they have

two different smartphones because this one is to call that kind of people this one's to call that kind people what I play both so they don't read the Terms and Conditions so they do know to account but maybe they can spend more ah let America is not only brazil and mexico argentina is also big colombia is also big so that you spend money and if you want partnership there are a lot of studios they are great developers if you just want to and there's also publishers they understand market there's also salespeople there's also everything that you need to know about poor Jesse moves or so on so forth like I said I i I'm a game producer right I'm not going to be any advertisement of any company but I think your names and put you in contact with whatever you need after diversify payment methods credit card will not be the only solution it's not one to rule them all we don't have things like Apple pay for instance everything you know we have something that we call hold it okay that was profuse which is a piece of

paper name print out your gutter bang or you go to any of the you know a lot of low places you looking back and then you compare that and after a number of our together definite in your account localize and it's two languages frame it's Spanish for everyone and Portuguese for us yes I don't speak Spanish well I do but it's not my language Brazilians don't speak spanish so if you launch an app in Spanish in Brazil it's not going to work it's better for you to do in English because yeah there are more people just being English French Spanish hope they're okay they're oh so local x and then advertise you know any kind of media site area especially online advertising we consume advertising put an advertisement in your app we watch we will watch the 30-second video to get that extra bonus to get that extra

percentage we will because in device is better than pain so I rather watch yeah if you want more you can ask the local this is not meeting anybody there's no right here so having more question that would be happy to answer I know we're running late so just wanted to let you know there are over 7,000 people the game industry back latin america so lots of people lost knowledge please do it change we're right here we don't buy it be dance yeah crazy