Roblox Revenue Built Past $25 Million in October

Key insights

5 takeaways

01
Roblox generated $25.5 million in gross worldwide mobile revenue during October 2018, marking a 67% increase compared to the same month in 2017.
02
The United States was the primary revenue driver, contributing approximately $16 million or 62% of the total monthly mobile spend.
03
iOS devices accounted for 73% of total Roblox revenue in October, while Google Play users generated the remaining 27%.
04
Great Britain ranked as the second-largest market, contributing roughly $2.4 million, which represented approximately 10% of total revenue.
05
Roblox held the No. 27 position for worldwide mobile game revenue and the No. 8 position for player spending within the United States for the month of October 2018.

Summary

Roblox demonstrated significant financial growth in October 2018, with global gross revenue reaching $25.5 million across Apple and Google mobile platforms. This figure represents a substantial 67 percent increase compared to the same period in 2017, underscoring the platform's continued expansion within the mobile gaming sector. These estimates are derived from proprietary store intelligence data, which tracks consumer spending patterns within the application.

Geographically, the United States served as the primary driver of this revenue, accounting for approximately 62 percent of the total, or nearly $16 million. Great Britain followed as the second-largest market, contributing roughly $2.4 million, or 10 percent of the monthly total. Platform distribution remained heavily skewed toward iOS, which generated nearly 73 percent of the total revenue, while Google Play users accounted for the remaining 27 percent.

Despite the platform's strong year-over-year growth, it maintained a position as the 27th highest-grossing mobile game worldwide for the month. Within the United States specifically, the game secured a top-ten ranking, placing eighth in total player spending. These findings highlight the platform's robust monetization capabilities and its established presence in the competitive mobile gaming landscape during the fourth quarter of 2018.