The Polaris Convention 2025, held from October 10 to 12 at the Hamburg Exhibition Center, served as a significant platform for showcasing the regional gaming industry. Spanning over 30,000 square meters, the event highlighted the intersection of gaming, anime, and pop culture. Gamecity Hamburg utilized this opportunity to host its largest booth to date, providing a dedicated space for local developers to engage directly with the public and industry stakeholders.
The exhibition featured eight distinct titles developed in Hamburg, demonstrating the breadth of the local scene. The showcase included a diverse range of projects, from educational software and family-friendly racing games to immersive VR experiences and mature-themed titles. This initiative, part of the broader "Road to Polaris" program, allowed developers to gather immediate feedback from players while providing the First Mayor of Hamburg, Peter Tschentscher, an opportunity to observe the creative output of local studios firsthand.
Beyond the exhibition floor, the event facilitated professional development and industry integration. Gamecity Hamburg provided resources regarding funding, training, and career pathways within the city’s growing games sector. The convention also hosted the Gamecity Treff at the Grüner Jäger, an evening networking event that drew over 230 industry professionals. This gathering included structured speed-meeting sessions designed to foster collaboration and strengthen the regional network. By combining public-facing showcases with professional networking, the event reinforced Hamburg’s position as a vibrant hub for game development.