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Popremierowy Raport Sprzedażowy Dotyczący Gry Mr.Prepper - Korekta

21 March 20212 pages455 words

Summary

The post-release performance of the title Mr. Prepper, published by PlayWay S.A. through its subsidiary Rejected Games, demonstrates significant commercial success within the first 72 hours of its March 18, 2021, launch on the Steam platform. Total sales volume exceeded 61,000 units during this initial three-day window. The financial efficiency of the project is notable, as the combined production and marketing costs, which remained under 800,000 PLN, were fully recouped within the first 12 hours of availability. Market reception was bolstered by a substantial pre-launch interest, with an outstanding wishlist of 264,000 users on the day of release. By the time of the performance assessment, over 35,000 purchases and activations originated directly from these wishlists. Geographically, the United States emerged as the primary market, accounting for 23% of total sales volume. Germany followed as the second-largest market at 15%, while China, the Russian Federation, and the United Kingdom contributed 10%, 8%, and 5% respectively. The data reflects gross sales figures, subject to standard Steam refund policies. While specific refund rates for this title were not finalized, historical data for the publisher suggests a typical refund rate of approximately 8% by volume. Looking forward, the strategic plan involves expanding the game’s reach through ports to Xbox, PlayStation, Nintendo Switch, and mobile platforms, managed by various entities within the PlayWay Group. This expansion aims to leverage the initial momentum established by the PC release across a broader global gaming audience.

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Popremierowy Raport Sprzedażowy Dotyczący Gry Mr.Prepper - Korekta

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