Related Documents
Legal
Popremierowy Raport Sprzedażowy Dotyczący Gry The Tenants: 2021
The release of The Tenants on the Steam platform achieved significant commercial success within its initial launch window, surpassing 50,000 units sold in the first 72 hours following its March 25, 2021, debut. Developed and published under the PlayWay S.A. umbrella via its subsidiary Frozen District, the title demonstrated high capital efficiency. Total production and marketing costs, which remained under 1 million PLN, were fully recouped within just 15 hours of sales. This rapid return on investment was supported by a strong pre-launch interest, evidenced by an outstanding wishlist of 208,000 users, with over 30,000 of those entries converting into purchases during the reporting period. Geographically, the United States emerged as the primary market, accounting for 28% of total sales volume, followed by China at 11%, the United Kingdom at 9%, Germany at 7%, and Canada at 5%. While the figures represent gross sales, historical data for the publisher suggests a manageable refund rate of approximately 8%. Although the game was also released on the Epic Games Store and GOG, initial performance metrics from those platforms were not yet available at the time of the analysis. The title launched in Early Access, with a full PC release anticipated for 2022. Future growth strategies involve expanding the game’s reach through ports to major consoles, including Xbox, PlayStation, and Nintendo Switch, as well as mobile devices. These ports will be handled by various entities within the PlayWay capital group, ensuring the intellectual property is leveraged across multiple industry segments and hardware ecosystems.
PlayWayMar 2021
Legal
Popremierowy Raport Sprzedażowy Dotyczący Gry Junkyard Simulator
The release of Junkyard Simulator in Early Access on the Steam platform occurred on October 13, 2021, under the publishing label of Rebelia Games, a subsidiary in which PlayWay S.A. holds a 79% stake. Within the first 72 hours of availability, the title achieved a gross sales volume of 19,000 units on PC. This initial performance allowed the project to recoup approximately half of its total development, testing, localization, and marketing costs, which were capped at 0.77 million PLN. Market reception during this three-day window was mixed, with the title receiving a 55% positive rating based on 250 player reviews. Despite the polarized feedback, the game reached a peak position of ninth on the Steam Global Bestseller list. Sales were geographically diverse, led by the United States at 19% and Germany at 18%, followed by the Russian Federation at 10% and the United Kingdom at 7%. Other notable markets included France, Canada, Australia, Poland, and China. The conversion of the pre-launch interest was significant, as the outstanding wishlist stood at 182,000 units just prior to release. Following 72 hours of sales, 13,000 units were purchased directly from wishlists, leaving an outstanding wishlist of 179,000 units. Refund figures reached 1,700 units during this period. Looking forward, the strategic plan involves expanding the title’s reach through console ports, a Nintendo Switch version, and a VR adaptation, all to be developed by entities within the PlayWay capital group.
PlayWayOct 2021
Legal
Premiere Sales Report Regarding the Game Farm Manager 2021
Farm Manager 2021 achieved significant commercial success within its initial launch window on the Steam platform, surpassing 26,000 units sold in the first 72 hours following its May 6, 2021, release. The title, published by Sim Farm S.A.—a subsidiary of PlayWay S.A.—demonstrated high capital efficiency, as total production and marketing costs did not exceed 400,000 PLN. These expenses were fully recouped within the first 15 hours of sales, indicating a rapid return on investment for the publisher, which maintains at least an 85% share in the profits. The launch was supported by a robust pre-release interest, with an outstanding wishlist of 111,000 users on the day of debut. Conversion rates were strong, with over 16,000 purchases and activations originating directly from the wishlist by the time of the performance assessment. While sales figures are reported in gross quantities, historical data for the publisher suggests a stable refund rate of approximately 5% on the Steam platform. Geographically, the game’s appeal is concentrated in Western and European markets. Germany represents the largest consumer base at 18% of total sales, followed by the United States at 12%. Other significant markets include Russia at 7%, with France and the United Kingdom each contributing 6%. Looking forward, the strategic focus shifts toward platform expansion, with plans to port the title to Xbox, PlayStation, and Nintendo Switch consoles through various entities within the PlayWay capital group.
PlayWayMay 2021
Legal
Raport Bieżący Nr 12/2017: Popremierowy Raport Sprzedażowy Dotyczący Gry 911 Operator
The initial commercial performance of 911 Operator indicates a highly successful launch for PlayWay S.A., with the title achieving full recoupment of production and marketing costs within the first twenty-four hours of availability. Within the first three days of its release on the Steam platform, the game reached a sales volume exceeding 26,000 units. Additionally, the accompanying downloadable content, 911 Operator - Special Resources, saw strong attachment rates with over 9,000 units sold during the same period. The geographic distribution of sales highlights a concentrated interest in North American and Asian markets. The United States and China represent the primary drivers of revenue, collectively accounting for nearly half of the global sales volume. This market penetration was facilitated by a multi-faceted promotional strategy that included a successful Kickstarter crowdfunding campaign and significant visibility through media coverage and influencer engagement on YouTube. The immediate financial success of the title has prompted an acceleration of development schedules for expanded platform availability. Current efforts are focused on porting the game to PlayStation 4 and Xbox One consoles, as well as mobile operating systems including iOS and Android. Notably, the project was launched without the involvement of external publishers, and the company intends to maintain this self-publishing model for all forthcoming console and mobile iterations to maximize internal revenue retention.
PlayWayFeb 2017