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Premiere Sales Report Regarding the Game Farm Manager 2021
9 May 20212 pages~2 min full read
Key insights
7 takeaways · ~3 min read- 01Farm Manager 2021 recouped its total production and marketing costs of 400,000 PLN within the first 15 hours of its May 6, 2021, release.See it on page 1
- 02The game sold over 26,000 units within the first 72 hours of launch on Steam.See it on page 1
- 03Publisher Sim Farm S.A. retains at least an 85% share of the profits from the title.See it on page 1
- 04The launch was driven by a pre-release wishlist of 111,000 users, which converted into over 16,000 direct purchases.See it on page 1
- 05Germany is the leading market at 18% of total sales, followed by the United States at 12%, Russia at 7%, and France and the UK at 6% each.See it on page 1
- 06The publisher expects a stable refund rate of approximately 5% based on historical performance data.See it on page 1
- 07Strategic plans are underway to port the title to Xbox, PlayStation, and Nintendo Switch consoles.See it on page 1
Summary
Farm Manager 2021 achieved significant commercial success within its initial launch window on the Steam platform, surpassing 26,000 units sold in the first 72 hours following its May 6, 2021, release. The title, published by Sim Farm S.A.—a subsidiary of PlayWay S.A.—demonstrated high capital efficiency, as total production and marketing costs did not exceed 400,000 PLN. These expenses were fully recouped within the first 15 hours of sales, indicating a rapid return on investment for the publisher, which maintains at least an 85% share in the profits.
The launch was supported by a robust pre-release interest, with an outstanding wishlist of 111,000 users on the day of debut. Conversion rates were strong, with over 16,000 purchases and activations originating directly from the wishlist by the time of the performance assessment. While sales figures are reported in gross quantities, historical data for the publisher suggests a stable refund rate of approximately 5% on the Steam platform.
Geographically, the game’s appeal is concentrated in Western and European markets. Germany represents the largest consumer base at 18% of total sales, followed by the United States at 12%. Other significant markets include Russia at 7%, with France and the United Kingdom each contributing 6%. Looking forward, the strategic focus shifts toward platform expansion, with plans to port the title to Xbox, PlayStation, and Nintendo Switch consoles through various entities within the PlayWay capital group.
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