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Popremierowy Raport Sprzedażowy Dotyczący Gry The Tenants: 2021
28 Mar 20212 pages~2 min full read
The Tenants recouped its total production and marketing costs of under 1 million PLN within 15 hours of its March 25, 2021, launch.
See it on page 1The game sold over 50,000 units within the first 72 hours of its Steam release.
See it on page 1Pre-launch marketing was highly effective, generating 208,000 wishlists, with over 30,000 of those users purchasing the game during the initial window.
See it on page 1The United States was the leading market at 28% of total sales, followed by China (11%), the UK (9%), Germany (7%), and Canada (5%).
See it on page 1The title maintained a manageable refund rate of approximately 8% during the reporting period.
See it on page 1Developed by Frozen District under the PlayWay S.A. umbrella, the game launched in Early Access with plans for a full 2022 PC release and subsequent ports to consoles and mobile devices.
See it on page 1The release of The Tenants on the Steam platform achieved significant commercial success within its initial launch window, surpassing 50,000 units sold in the first 72 hours following its March 25, 2021, debut. Developed and published under the PlayWay S.A. umbrella via its subsidiary Frozen District, the title demonstrated high capital efficiency. Total production and marketing costs, which remained under 1 million PLN, were fully recouped within just 15 hours of sales. This rapid return on investment was supported by a strong pre-launch interest, evidenced by an outstanding wishlist of 208,000 users, with over 30,000 of those entries converting into purchases during the reporting period.
Geographically, the United States emerged as the primary market, accounting for 28% of total sales volume, followed by China at 11%, the United Kingdom at 9%, Germany at 7%, and Canada at 5%. While the figures represent gross sales, historical data for the publisher suggests a manageable refund rate of approximately 8%. Although the game was also released on the Epic Games Store and GOG, initial performance metrics from those platforms were not yet available at the time of the analysis.
The title launched in Early Access, with a full PC release anticipated for 2022. Future growth strategies involve expanding the game’s reach through ports to major consoles, including Xbox, PlayStation, and Nintendo Switch, as well as mobile devices. These ports will be handled by various entities within the PlayWay capital group, ensuring the intellectual property is leveraged across multiple industry segments and hardware ecosystems.
