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Raport Bieżący Nr 20/2019: Popremierowy Raport Sprzedażowy Dot. Gry UBOAT
3 May 20191 pages~1 min full read
UBOAT recouped all production and marketing costs within the first hour of its April 30, 2019, Steam Early Access release.
The title sold over 53,000 units via Steam in its first 72 hours, with an additional 3,700 activations from retail and Kickstarter backers.
Deep Water Studio, an internal team at PlayWay S.A., maintains a favorable profit-sharing structure where the development team receives no more than 12% of net profits.
Germany is the primary market for the game, followed by the United States, Russia, and China, demonstrating strong global demand for the simulation genre.
Financial performance was bolstered by pre-launch revenue from a crowdfunding campaign and the sale of the PlayWay Water System on the Unity Store.
The development roadmap includes transitioning from Early Access to a full release in 2020, with plans to port the game to mobile and console platforms.
The commercial performance of the submarine simulator Uboat indicates a highly successful market entry following its Early Access debut on the Steam platform on April 30, 2019. Within the initial 72 hours of availability, the title achieved sales exceeding 53,000 units through digital channels, supplemented by over 3,700 activations originating from retail distribution and Kickstarter backers. This rapid adoption resulted in the full recovery of all production and marketing expenditures within the first hour of the game’s release on Steam. Financial efficiency was further bolstered by pre-launch revenue generated through a crowdfunding campaign and the sale of technical assets, specifically the PlayWay Water System, on the Unity Store.
Developed by Deep Water Studio, an internal team within PlayWay S.A., the project maintains a favorable profit-sharing structure where the development team’s share of net profits does not exceed 12%. Geographic sales data reveals a strong international appeal, with Germany emerging as the primary market, followed by significant contributions from the United States, Russia, and China. This broad demographic reach underscores the global demand for the simulation genre and the effectiveness of the title's niche positioning.
Future strategic objectives focus on iterative development to transition the title from Early Access to a full version release scheduled for 2020. Beyond continuous software improvements and planned expansions, the growth roadmap includes porting the title to mobile platforms and gaming consoles to broaden its market footprint. The immediate financial success of the PC launch provides a stable foundation for these long-term development goals and multi-platform scaling efforts.
