OPPO, Mobile Legends: Bang Bang Extend Partnership

Moonton Games has extended its strategic partnership with mobile phone manufacturer OPPO to support the Mobile Legends: Bang Bang (MLBB) esports ecosystem throughout 2026. The collaboration centers on the promotion of the upcoming OPPO Reno15 Series smartphone, utilizing the theme "Make Your Golden Moment" to engage the player base through various marketing initiatives, including in-game content giveaways, local retail store takeovers, and a Ramadan-themed rewards campaign.

A primary component of the renewed agreement is the rebranding and expansion of the former Smooth Legend Cup into the OPPO Hyper Legend Cup. This collegiate-focused tournament features a $100,000 USD prize pool and is designed to foster competition among university teams across Indonesia, the Philippines, Malaysia, and Singapore. The tournament is scheduled to conclude with a cross-border final in Kuala Lumpur, Malaysia, in April 2026.

While the financial terms of the partnership remain undisclosed, the deal underscores the continued growth of mobile esports in Southeast Asia. This sector has demonstrated significant audience reach, evidenced by the M7 World Championship in Jakarta, which achieved a record-breaking 5.68 million peak viewers. By aligning with a high-profile mobile title, OPPO aims to leverage the popularity of competitive mobile gaming to drive consumer interest in its latest hardware.