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The Esports Advocate
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Take-Two Interactive’s 2K Games label has entered a multi-year partnership with One Up.
Take-Two Interactive’s 2K Games label has entered into a multi-year partnership with One Up, designating the company as the official on-demand esports platform for the NBA 2K franchise. This collaboration aims to bolster grassroots competitive gaming by providing a structured environment for community-led tournaments, rather than replacing the existing NBA 2K League.
The initiative is scheduled to commence in the fall of 2023, following the release of NBA 2K24. Initial plans include a series of free-to-enter online tournaments hosted by professional NBA players, with further details expected closer to the game's launch. While the financial terms of the agreement remain undisclosed, the partnership leverages One Up’s established infrastructure to expand the reach of the NBA 2K brand within the casual and competitive gaming ecosystem.
Founded in 2019, One Up operates two primary platforms: GameChangers OS, a software-as-a-service solution for tournament management, and Play One Up, an on-demand marketplace for skill-based wagering and competitive play. The company reports a user base exceeding 750,000 registered members and has facilitated over $20 million in user payouts across various titles, including Call of Duty, Fortnite, and Madden NFL. This partnership signifies a strategic effort by 2K Games to integrate these established grassroots tools into the broader NBA 2K experience.
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