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The Esports Advocate
This change follows a headline sponsorship deal with the Web3 betting platform Dexsport. The partnership is for a one-year term.
OG Esports has entered into a headline sponsorship agreement with the Web3 betting platform Dexsport, specifically targeting its Counter-Strike 2 division. Under the terms of this partnership, the team will rebrand as OG.Dexsport for the duration of the one-year deal. Dexsport assumes the role of official betting sponsor, integrating its branding into the team’s competitive identity and fan-facing digital assets. The collaboration aims to deepen community engagement through a series of planned initiatives, including exclusive giveaways, behind-the-scenes content, and live event activations designed to bridge the gap between the organization and its supporters.
This sponsorship reflects a broader strategic shift within OG Esports, which has increasingly aligned its commercial operations with Web3 and fan-engagement platforms. This trend is underscored by the organization’s recent ownership changes, specifically the 51% acquisition by Chiliz Group in September 2025. The integration of Dexsport aligns with the organization’s focus on sustainable, long-term project development and follows the platform’s recent adoption of $CHZ cryptocurrency. By leveraging these technological synergies, the partnership seeks to enhance the overall fan experience while providing the financial stability necessary to support the competitive performance of the Counter-Strike 2 roster.
Founded in 2015 by professional Dota 2 players, OG Esports maintains a diverse competitive portfolio that spans multiple titles, including Dota 2 and Honor of Kings. While the organization is historically recognized for its back-to-back victories at The International, this latest move signals a concerted effort to modernize its commercial model. By prioritizing innovative, experience-driven partnerships, the organization aims to solidify its market position within the evolving landscape of professional esports and digital fan interaction.