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NEXON Co.
Nexon’s third-quarter 2019 earnings report details a period of strategic transition characterized by strong performance in its Korean market, offset by underperformance in China and significant shifts in its global development pipeline. The company’s primary thesis centers on a pivot toward high-quality, fully online multiplayer games and virtual worlds, necessitating the cancellation of numerous underperforming new projects to concentrate resources on core, long-term franchises.
Financial results for the quarter showed group revenues of 52.4 billion yen, a 24% year-over-year decline on an as-reported basis, falling within the company’s expected range despite foreign exchange headwinds. Korea served as a primary growth engine, with MapleStory and FIFA ONLINE 4 exceeding expectations; notably, MapleStory achieved record quarterly revenue on both PC and mobile platforms. Conversely, the China business underperformed due to lower-than-anticipated engagement with the Dungeon&Fighter franchise. Management is actively addressing these challenges through content updates and increased resource allocation, with a mobile version of Dungeon&Fighter expected to launch in the first half of 2020.
The company’s strategic scope encompasses a global portfolio with a heavy emphasis on Asia and emerging Western opportunities. Key operational developments include the consolidation of Embark Studios, a strategic investment in Wonder Holdings, and the divestiture of the browser-based mobile business in Japan. These moves reflect a broader effort to streamline operations and focus on titles with higher margin potential.
Looking ahead to the fourth quarter, Nexon anticipates continued revenue pressure in China and Western markets, though it expects growth in Korea driven by new MMORPG launches like V4. The company maintains a neutral to positive outlook regarding operating income, citing reduced marketing and variable costs as key drivers for potential year-over-year improvement. Throughout this period, the company continues to prioritize shareholder returns, evidenced by a 30 billion yen share repurchase program initiated in September 2019.
NEXON Co. · 2012