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NEXON Co.
Nexon’s 2012 fiscal year earnings call details a period of significant corporate transformation, characterized by double-digit financial growth and a strategic pivot toward the mobile gaming sector. For the full year, the company reported revenues of JPY 108.4 billion, a 24% increase over 2011, and consolidated operating income of JPY 47.8 billion, up 25%. This growth was supported by a robust PC online game portfolio and the successful integration of mobile developers inBlue and gloops, which now account for approximately 25% of the company’s total business.
Key operational findings highlight a shift in the company’s margin profile. While overall revenue grew, operating margins experienced a decline from 42% to 32% in the fourth quarter. This contraction is attributed to the lower-margin nature of the mobile business, increased platform fees, higher marketing expenditures associated with an aggressive product launch schedule, and amortization costs from recent acquisitions. Despite a year-over-year decline in monthly active users (MAUs)—partially driven by the discontinuation of a Facebook-based title and competitive pressures in China—the company noted that average revenue per paying user (ARPPU) and overall pay rates increased, signaling stronger monetization of the remaining user base.
Looking toward 2013, the company is prioritizing a transition to quarterly financial guidance to provide more precise updates in a volatile market. Strategic focus remains on the Asian markets, particularly Korea and China, where the company plans to leverage Tier 1 content updates and the launch of major titles like FIFA Online 3 and Dota 2. While the company faces competitive challenges from titles like League of Legends, management remains optimistic about its ability to drive engagement through a more balanced release schedule and continued investment in its mobile and PC infrastructure.
NEXON Co. · 2024