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NEXON Co.
The August 2016 earnings discussion provides a strategic overview of Nexon’s operational priorities, specifically addressing the recent termination of Sudden Attack 2 and the company’s long-term approach to game development. The primary thesis centers on a commitment to prioritizing game quality and differentiation over the volume or speed of new title launches. Despite the failure of Sudden Attack 2, which was attributed to a misalignment with user expectations and competitive pressure from Overwatch, the company maintains that its core strategy remains sound and that no significant accounting losses or impairment charges were incurred from the title's cancellation.
Geographically, the discussion focuses heavily on the Chinese market, where Dungeon&Fighter remains a cornerstone of revenue. Performance in China is described as solid, with stable monthly active users and growth in paying users. While the timing of the National Day update for Dungeon&Fighter is expected to shift some revenue recognition into the fourth quarter, the company views the competitive landscape—including the rise of online console titles—as a potential driver for overall market growth rather than a threat.
Regarding future development, the company is managing a robust pipeline of mobile and PC titles, including the upcoming Dungeon&Fighter 2D and 3D mobile iterations. Risk management for these projects involves a dual approach of co-development and in-house production using licensed intellectual property, allowing for greater control over quality. The company remains open to exploring partnerships with Silicon Valley technology firms to capitalize on emerging industry trends. Ultimately, the firm emphasizes that success in the gaming sector is achieved through delivering high-quality, distinct experiences rather than aggressive release schedules.
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